A structure of people, equipment, and procedures to gather, sort, analyze, evaluate and distribute needed, timely, and accurate information to marketing decision makers.
MARKETING INFORMATION SYSTEM (MIS)
100
Marketing research to better describe marketing problems, situations, or markets, such as the market potential for a product or the demographics and attitudes of consumers.
DESCRIPTIVE RESEARCH
100
Like the instrumental panel in a car or plane, visually displaying real-time indicators to ensure proper functioning.
MARKETING DASHBOARDS
100
A group to which a person wishes to belong
ASPIRATIONAL GROUP
100
Buyer discomfort caused by post purchase conflict.
COGNITIVE DISSONANCE
200
Everyday information about developments in the marketing environment that help managers to prepare and adjust marketing plans.
MARKETING INTELLIGENCE
200
Trained observers interact with and/or observe consumers in their natural habitat.
ETHNOGRAPHIC RESEARCH
200
Information that already exists somewhere, having been collected for another purpose.
SECONDARY DATA
200
A segment of a population selected for marketing research to represent the population as a whole; offer a trial amount of a product to consumers.
SAMPLE
200
The set of basic values, perceptions, wants, and behaviours learned by a member of society from family and other important institutions.
CULTURE
300
The systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing a company.
MARKETING RESEARCH
300
The gathering of primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses.
EXPERIMENTAL RESEARCH
300
The gathering of primary data by observing relevant people, actions, and situations.
OBSERVATIONAL RESEARCH
300
A person's enduring favourable/unfavourable cognitive evaluations, emotional feelings, and action tendencies toward some object or idea.
ATTITUDE
300
The stages through which families might pass as they mature.
FAMILY LIFE CYCLE
400
Marketing research to test hypotheses about cause-and-effect relationships.
CAUSAL RESEARCH
400
Marketing research to gather preliminary information that will help to better define problems and suggest hypotheses.
EXPLORATORY RESEARCH
400
Information collected for the specific purpose at hand.
PRIMARY DATA
400
A descriptive thought that a person holds about something.
BELIEF
400
Two or more people who interact to accomplish individual or mutual goals.
GROUP
500
Collect data from a variety of sources and store it in a one accessible location
DATA WAREHOUSE
500
Consist of electronic databases and non-electric information and records of consumer and market information obtained from within the company.
INTERNAL DATA
500
The gathering of primary data by asking people questions about their knowledge, attitudes, preferences, and buying behaviour.
SURVEY RESEARCH
500
The set of beliefs consumers hold about a particular brand.
BRAND IMAGE
500
Changes in a person's behaviour arising from experience.