Show:
Intro Stage
Growth Stage
Maturity Stage
Decline Stage
100
The objective of the introduction stage of marketing.
What is getting a trial?
100
The objective of the growth stage of marketing.
What is building market share?
100
The objective of the maturity stage of marketing.
What is maintaining sales and profits?
100
The objective of the decline stage of marketing.
What is maintaining profits for as long as possible?
200
The product strategy of the introduction stage.
What is offering a basic product?
200
The price strategy for the growth stage.
What is lowering the price to gain market share?
200
The product strategy in the maturity stage of marketing.
What is offering product extensions?
200
The price strategy for decline stage.
What is cutting price?
300
The price strategy for the introduction stage.
What is setting the price highly (especially for unique products)?
300
The distribution strategy for the growth stage.
What is building broad distribution?
300
The price strategy in the maturity stage.
What is matching or beating competitors?
300
The distribution strategy for the decline stage.
What is going selective (phasing out unprofitable outlets)?
400
The advertising strategy for the intro stage.
What is building product awareness among early adopters and dealers?
400
The advertising strategy for the growth stage.
What is building awareness and interest in the broader market?
400
The distribution strategy for the maturity stage.
What is finding new distribution channels?
400
The advertising strategy for the decline stage.
What is reducing advertising to a level needed to retain hardcore loyalty?
500
The promotion strategy for the introduction stage of marketing.
What is using heavy promotion to entice product trial?
500
The promotion strategy for the growth stage of marketing.
What is reducting promotion to take advantage of heavy consumer demand?
500
The promotion strategy for the maturity stage.
What is increasing promotion to encourage brand switching?
500
The promotion strategy in the decline stage of marketing.
What is reducing promotion to a minimal level?