CDJ
What is the main difference between the traditional funnel and the consumer decision journey?
The CDJ is circular and dynamic; the funnel is linear.
What does IMC stand for?
Integrated Marketing Communications.
What does AR stand for?
Augmented Reality.
I speak without a mouth and hear without ears. I have no body, but I come alive with wind.
What am I?
An echo
Frankfurt
What are the four main stages of the CDJ?
Initial consideration → Active evaluation → Purchase → Postpurchase/Loyalty loop.
Name the three types of communication effects IMC aims for.
Cognitive, affective, behavioral.
What does AR reduce in the consumer decision journey?
Product uncertainty.
The more of me there is, the less you see.
What am I?
Darkness
How many siblings does Julius have?
2
What is passive loyalty?
Habit-driven loyalty with low switching cost.
What is the core goal of IMC?
Delivering one consistent brand message across all channels.
What psychological state does AR increase that leads to enjoyment?
Flow (or presence).
I’m tall when I’m young and short when I’m old.
What am I?
A candle
How many does languages does Eva speak?
4
What is one major implication of the CDJ for brands’ communication strategy?
Brands must maintain consistent messaging across all touchpoints.
Which communication platform is best for credibility?
Public relations (PR).
How does AR enrich omnichannel experiences?
By merging online and offline touchpoints with interactive, immersive tools.
What has to be broken before you can use it?
An egg
In which month is Nora´s birthday?
April
How can brands re-enter the consideration set during active evaluation?
Through targeted messaging, reviews, SEO, influencer content, and omnichannel presence.
Why is cross-channel integration so important for brand equity?
Consistency strengthens meaning, reduces confusion, and builds trust across touchpoints.
Name one reason AR increases purchase intention.
It enhances immersion, reduces uncertainty, or increases confidence in product evaluation.
I have cities but no houses, forests but no trees, and rivers but no water.
What am I?
A map
How tall is Noa? (cm)
158cm