CDJ
IMC
Making Omnichannel & Augmented Reality
Riddle
Know your peers (luck)
100

What is the main difference between the traditional funnel and the consumer decision journey?

The CDJ is circular and dynamic; the funnel is linear.

100

What does IMC stand for?

Integrated Marketing Communications.

100

What does AR stand for?

Augmented Reality.

100

I speak without a mouth and hear without ears. I have no body, but I come alive with wind.
What am I?

An echo

100
Which city are Nora and Yanis from?

Frankfurt

200

What are the four main stages of the CDJ?

Initial consideration → Active evaluation → Purchase → Postpurchase/Loyalty loop.

200

Name the three types of communication effects IMC aims for.

Cognitive, affective, behavioral.

200

What does AR reduce in the consumer decision journey?

Product uncertainty.

200

The more of me there is, the less you see.
What am I?

Darkness

200

How many siblings does Julius have?

2

300

What is passive loyalty?

Habit-driven loyalty with low switching cost.

300

What is the core goal of IMC?

Delivering one consistent brand message across all channels.

300

What psychological state does AR increase that leads to enjoyment?

Flow (or presence).

300

I’m tall when I’m young and short when I’m old.
What am I?

A candle

300

How many does languages does Eva speak?

4

400

What is one major implication of the CDJ for brands’ communication strategy?

Brands must maintain consistent messaging across all touchpoints.

400

Which communication platform is best for credibility?

Public relations (PR).

400

How does AR enrich omnichannel experiences?

By merging online and offline touchpoints with interactive, immersive tools.

400

What has to be broken before you can use it?

An egg

400

In which month is Nora´s birthday?

April

500

How can brands re-enter the consideration set during active evaluation?

Through targeted messaging, reviews, SEO, influencer content, and omnichannel presence.

500

Why is cross-channel integration so important for brand equity?

Consistency strengthens meaning, reduces confusion, and builds trust across touchpoints.

500

Name one reason AR increases purchase intention.

It enhances immersion, reduces uncertainty, or increases confidence in product evaluation.

500

I have cities but no houses, forests but no trees, and rivers but no water.
What am I?

A map

500

How tall is Noa? (cm)

158cm