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Time Management
Company Behavior
Consumer Behavior
Marketing Plans
Forecasting
100
A manager of a large staff should do which of the following time management practices?
Keep a tight schedule Keep a flexible schedule Have strict deadlines Have no deadlines
100
If a company fails to correctly represent its financial status in accounting reports, which negative action are they taking?
Acting unethically Telling the truth Being accountable Not responding to crises
100
If customers have low product involvement, there is little difference among brands and the decision is made often, what type of buying behavior are they exhibiting?
Routine Extensive Complex Hard
100
What type of information do businesses include in their marketing plans?
Payroll details Dress code details Pricing strategies Office cleaning strategies
100
Which of the following is a factor of quantitative sales forecasting?
Low cost Low response Factual basis Opinion basis
200
If Kevin has a busy day and writes down the following: 1. Study for my Marketing Management test 2. Schedule a doctor's appointment 3. Paint what time management approach is he using?
Delegation Free time Setting objectives Procrastination
200
Results both positive and negative are often directly related to a company's...?
Actions Names Logos Warehouses
200
Motives, perceptions, attitudes, lifestyles, personalities and abilities are all _________ factors that influence consumer behavior.
Political Economic Demographic Psychological
200
Strengths and weaknesses are part of the ______________?
Executive summary Situation analysis Marketing objectives Appendix
200
A new product line is an example of an ______________ change that would affect the sales forecast?
External Internal Experimental Inconsequential
300
The basic concept of time management is to...?
Keep a strict schedule Make deadlines Procrastinate Control events in order to accomplish priorities
300
Customer's feeling they have lost human touch is one reason companies should be careful with ________?
Technological advances Wearing gloves Hand washing Not touching anything
300
Consumers are more likely to spend a lot of time considering options when the product is ____________?
Cheap Expensive Needed quickly Tangible
300
One reason to develop a marketing plan is to identify strategies and tactics needed to achieve your marketing _________?
Goals Ideas Objectives Dreams
300
If a manufacturer forecasts that sales will increase in the next year, how would he/she change production?
Decrease production Increase production No change to production Stop production
400
Which dimension is time?
1st 2nd 3rd 4th
400
One positive action companies should take is aligning strategies and activities with goals. An example of that is...?
Giving surveys Using budget surplus to invest in new products Buying a second office couch Giving CEOs raises
400
Low customer involvement, significant brand awareness and desire for change are all part of what buying behavior?
Variety-seeking Variety-avoiding Brand-insisting Brand-avoiding
400
The financial plans in a marketing plan helps businesses compare projected costs with expected _____________.
Benefits Costs Losses Decreases
400
Qualitative forecasting is based on _________?
Human judgment Level of preference Expert opinions All of the above
500
_____________ means accomplishing the most important tasks first and getting to the less important tasks if you have time.
Procrastination Prioritization Product/service management Promotion
500
If a business lowers the price of a product to steal customers from the competition, the result is often...?
Increase in profit Decrease in costs Loss of market share Gain of market share
500
Complex buying behavior would be most likely for which of the following purchases?
Chicken nuggets A house A new dress More chicken nuggets
500
Marketing plans help teams to plan strategies...?
With more accuracy 20 years in advance Quickly Cheaply
500
Rating something on a scale of 1 to 10 is an example of a _____________ forecast.
Internal External Quantitative Qualitative