Marketing Department
This section is responsible for the selling of the product.
Sales team (section)
finding out what kind of products or services consumers want and the prices they are willing to pay
Identifying costumer needs
Consumers can search for products and buy from overseas markets through ....
internet / e-commerce
The business whose main focus is on selling the product without doing market research
Product-oriented business
a structured conversation where one participant asks questions, and the other provides answers.
Interview
Thid department identifies customer wants and satisfies them profitably
Marketing department
Making sure to sell the right products in the right place and at the right price
Satisfy customer needs
Different styles of clothes are an example of changes in ...
consumer tastes / fashion
The business which carries out market research before releasing the products to the market
Market-oriented business
a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions about certain market
Questionnaire
Distribution section
This section is found under the promotion team of the marketing department
Advertising
Consumers will buy cheaper products when an economy has high unemployment rate
A type of marketing that involves a very large number of sales of a product
Mass marketing
one of the most popular data-collection sources, where a set of survey questions is sent out to a target sample online
Online survey
This section deals with organizing the advertising for products.
Promotion section
Identifying new trends so that businesses can produce goods and services which are not currently available
Anticipate changes in customer needs
Changing in the age structure of the population in a country
Ageing populations
A type of marketing that allows products sold only to a very small number of customers
Niche marketing
This research uses information that has already been collected and is available for use by others
Secondary Research / Desk Research
This section finds out customers' needs, market changes, and impact of competitors' actions to the business.
Market Research
Make sure that products are continually bought, being aware and understand the changes in customers needs
Maintain customer loyalty
new product developments means old versions do not have high sales anymore
Changes in technology
This research collects data via direct contact with potential customers
Primary research / Field Research
Group of people agree to provide information through a group discussion with a researcher
Focus group