BNI 101
PROMOTIONAL PRODUCTS POWER
Marketing 101
BNI BOLD
CALHOUN COUNTY
100

This entrepreneur and business networking expert founded BNI in 1985.

Who is Dr. Ivan Misner?

100

This inexpensive writing tool is probably one of the most recognizable promotional products ever made.

What is a pen?

100

This is the overall look, personality, colors, logo and message that help people recognize a business.

What is branding?

100

BNI BOLD was launched in this month and year.

What is June 2018?

100

Anniston is home to this oversized downtown landmark, once recognized as the world’s largest of its kind.

What is the World's Largest Office Chair? 

200

Dr. Ivan Misner is often referred to by this title because of his major influence on modern business networking.

What is the “Father of Modern Networking”?

200

This wearable promotional item can turn customers and employees into walking advertisements.

What is a T-shirt?

200

This is the specific group of people a business is trying to reach with its marketing.

What is a target audience?

200

How many members does BNI Bold Currently have?

What is 24?

200

This recreational trail passes through Jacksonville and follows a former railroad corridor toward the Georgia state line.

What is the Chief Ladiga Trail?

300

BNI members use these individual meetings to learn more about each other's businesses and build stronger relationships.

What is a 1-to-1?

300

A promotional product that is used repeatedly can create a very low version of this advertising measurement because the logo is seen again and again.

What is cost per impression?

300

Trade shows, community festivals, networking events, and open houses are all opportunities for businesses to use this type of marketing to connect directly with potential customers.

What is event marketing?

300

“Helping You Move from Surviving to Thriving.”

Who is Dr. Haygood with Haygood Counseling? 

300

Before becoming known as Oxford, this community reportedly had this rather unusual name.

What is Lickskillet?

400

This famous BNI philosophy is based on the idea that helping others succeed helps you succeed.

What is “Givers Gain”?

400

Approximately this percentage of people can remember the advertiser who gave them a promotional product.

What is 85%?

400

Many consumers keep promotional products for at least this long.

What is 2 years or more?

400

Two BNI BOLD members help protect what you own, but in very different ways.

Who are Christa Morphis and Thomas Briskey?

400

According to the 2020 Census, this Calhoun County city had the largest population at just over 14,385 residents.

What is Jacksonville?

500

In BNI, this group is made up of members from complementary professions.

What is a Power Team?

500

This U.S. president is associated with one of the earliest known promotional products in America—commemorative buttons made for his 1789 inauguration.

Who is George Washington?

500

How customers are treated before, during and after a purchase can be just as powerful as advertising and is known as this.

What is the customer experience?

500

These current BNI BOLD members have been part of the chapter since the very beginning.  

Who are Chris Bobo, Christa Morphis, Hannah Keith, and Dr. Ryan Parrish?

500

Calhoun County has this many incorporated cities and towns.

What is 8? 

Fun Fact:  Calhoun County actually has 8 incorporated cities and towns
7 Census-designated unincorporated communities