Social Media Shenanigans
What app is known for short-form videos, trends, dances, and convincing college students they absolutely need something they didn't know existed 30 seconds ago?
What is TikTok?
This fast-food chain has a clown mascot and somehow convinced generations of children that a Happy Meal is a personality trait.
What is McDonald's?
You see an ad for shoes, click on it, and then suddenly those shoes follow you around the internet for three weeks. What is this?
What is retargeting?
This influencer went from making Vine videos to becoming one of the biggest names in YouTube, boxing, and questionable business ventures.
Who is Jake Paul?
What day of the week does Marketing Club meet?
What is Tuesday?
If a post suddenly gets WAY more likes, comments, and shares than normal, marketers might say the post has gone ______.
What is viral?
This brand's famous slogan is "Just Do It."
What is Nike?
A company gives you a free sample because they hope you'll buy the full-size product later. What marketing strategy is this?
What is sampling?
This Kardashian became famous for beauty products, her "rise and shine" moment, and somehow making lip kits a cultural event.
Who is Kylie Jenner?
What city are we trying to convince ourselves we NEED to go to for AMA ICC?
What is New Orleans? 🎷
This type of content is made by regular people instead of the brand itself and is basically free advertising when done right.
What is UGC (user-generated content)?
This coffee chain's green mermaid logo is recognizable almost anywhere.
What is Starbucks?
A brand pays a popular creator to promote its product to their followers. What is this called?
What is influencer marketing?
This creator went from TikTok dances to music, acting, and basically becoming the internet's unofficial older sister.
Who is Addison Rae?
What is the username of our Instagram account?
What is @cmesau.marketingclub?
Your marketing professor says, "Know your audience." Your Instagram insights tell you who is actually watching. What are those insights helping you understand?
What is your target audience?
This company famously sells an experience where you can build your own burger, fries, and milkshake while waiting approximately 45 minutes for your food.
What is Five Guys?
Starbucks changes its menu seasonally and suddenly everyone owns a $7 orange drink. What marketing strategy is helping create that excitement?
What is seasonal marketing?
This influencer is known for GRWMs, college-girl storytelling, and somehow making a 45-minute makeup routine feel like you're on FaceTime with your best friend.
Who is Alix Earle?
What is the most important thing to bring to a Marketing Club event?
What is your phone
A company posts something completely unrelated to its brand just because it's trending, and everyone in the comments asks, "Why are you guys here?" What marketing mistake did they probably make?
What is trend-jacking without relevance?
This brand became famous for making customers feel like they're part of an exclusive club by selling products in extremely limited quantities.
What is Supreme?
A brand creates a limited-time product because people are more likely to buy something when they think they might miss their chance.
What is FOMO (fear of missing out)?
This creator became famous for his hilarious TikToks, celebrity interviews, and asking questions that everyone else is too scared to ask.
Who is Jake Shane?
When is ICC?
What is April 8th through the 10th