College & Career Readiness
True or False: You should always update your resume for every job or program you are applying for.
True
Internal SWOT Factors
Strengths, Weakness
This controversial external body has been working to curve government spending, fraud and waste in the wake of the Second Trump Presidency and is an acronym which stemmed from this meme coin cryptocurrency.
DOGE (Department of Government Efficiency).
Phone Surveys gather what kind of consumer data if conducted by the company who's product the survey is about?
Primary
Putting together raw materials to create a new product is enhancing value by using ______.
Form Utility
This term is used to calculated perceived returns in value for a choice or investment.
ROI (Return on Investment)
Rising supply costs in product development would be put into what SWOT quadrant?
Threats
This popular sandwich is a mix of Vietnamese and French influence as a result of the Colonial period in French Indochina.
Bahn Mi
A company that sends out product review surveys that then sells it to match companies with similar products. The information sold to the company would be____.
Secondary
Product Packaging in your cereal project uses this utility type more than all others.
Information
Name three potential marketing careers.
Answers will vary.
Last step of conducting a SWOT analysis
Develop a plan of action (SMART)
The city, originally known as Byzantium, was renamed Constantinople (meaning "city of Constantine") in 330 AD by Emperor Constantine the Great, who made it the new capital of the Roman Empire. Today this city holds a different name and is located in this country.
Turkey
Using a Social Media marketing campaign, analyzing user impressions on a post and see how much your target market is reacting to it would be an example of numerical metrics as ______ data sets.
Quantitative
Give five examples of a company utilizing possession utility to enhance the consumer experience or ease the process of finalizing a sale.
Answers will vary.
When wording experiences in a resume it is important to not only say what you did but also show _____ in the difference your contributions made there. (Hint it is a SMART metric).
Measurability
You are on the marketing team for Buns n Dums here in Diamond Bar. Create two valid data points for each SWOT analysis quadrant.
Answers will vary.
Name five teams that Soccer Legend David Beckham has played for.
England National Team, Manchester United, LA Galaxy, Real Madrid, AC Milan, PSG, Preston North End.
The process of designing, creating and managing consumer data and lists is known as what.
CRM (Customer Relationship Management)
Through conducting a SWOT analysis, American airlines focused their improvement plan on negative customer feedback on their staff's friendliness and created training initiative to enhance customer service. Which type of economic utility is being used here.
Task Utility
Give a perfect elevator speech to a college admissions representative for USC Marshall School of Business.
Answers will vary
Create a full a complete SWOT analysis and perfect SMART GOAL for improvement based on a local organization. (45 Seconds).
Answers will vary
This Island located in Southeast Asia is rich in rainforest and biodiversity, home to many endangered animals found nowhere else including the orangutan. Which three countries occupy different swathes of this island.
Malaysia, Indonesia, Brunei
Step 4 and 5 of the Marketing research Process is similar to the last steps in a SWOT analysis which is to use this Business Management strategy.
SMART Goal implementation.
Create an example of how conducting research can lead to a specific marketing campaign and how that marketing campaign utilizes the data to enhance two types of economic utility. (30 Seconds).
Answers will vary.