Marketing
Product, Price, Place and Promotion are called the what
4 P's of Marketing
At its core, it's the process of getting the right product or service to the right people at the right time and for the right price
Marketing
The actual good or service that a business sells
Product
This is the umbrella term for all online marketing efforts
Digital Marketing
The amount of money a customer pays for a product
Price
It's about managing how the public sees your brand. This isn't paid advertising; it's earned media
Public Relations
Where and how a product is sold
Place
This is when two or more brands team up to achieve a shared marketing goal. It's a win-win situation where each brand can tap into the other's audience
Partnerships and Collaborations
"Dollar Shave Club. Shave time. Shave money", is and example of what
A unique value proposition
First impressions are everything! What your customers see shapes their initial perception
Visual appeal
The activities a business does to communicate with and persuade customers to buy their product
Promotion
This is a huge part of digital marketing- platforms are where people spend their time, so it's a perfect place for brands to engage with them
Social Media Marketing
This statement is internal-facing and focuses on the company's goals
Mission statement
This includes your logo, color palette, and tone of voice. It's what makes you recognizable
Brand Identity
"Just do it" is a type of
Slogan
What your customers hear creates the atmosphere and can subtly influence their mood and behavior.
Auditory appeal
This sense is the sense most directly linked to memory and emotion
Scent, smell
intentionally engaging your customers' five senses to influence their perceptions, emotions, and behaviors
Sensory Marketing
Teams of experts who specialize in different areas, from digital ads to brand strategy. They have the tools and experience to create and execute large-scale campaigns
Marketing agencies