Marketing
Product, Price, Place and Promotion are called the what
4 P's of Marketing
At its core, it's the process of getting the right product or service to the right people at the right time and for the right price
Marketing
It's a personal way to reach people
Direct communication
In a world of endless scrolling (TikTok, Instagram), a physical flyer can
cut through the noise
In a world dominated by social media and digital contact exchanges, you might ask, "Why do I need a piece of paper?
professionalism and memorability
The actual good or service that a business sells
Product
This is the umbrella term for all online marketing efforts
Digital Marketing
What is a CTA
Call to action
Holding something is more memorable than seeing something on a screen
Tangible Impact
For a high school student, a business card is not about being employed; it is about establishing the groundwork for your personal brand and future opportunities.
Why a Business Card is Critical for a Student
The amount of money a customer pays for a product
Price
It's about managing how the public sees your brand. This isn't paid advertising; it's earned media
Public Relations
It's something a potential customer can take home, put on their fridge, and share with a partner or friend. This builds trust
Sales brochure
This should be the BIGGEST part of the flyer
The hook
When you hand a card to an adult professional—a college admissions officer, an executive at a career fair, it...
immediately elevates yourself
Where and how a product is sold
Place
This is when two or more brands team up to achieve a shared marketing goal. It's a win-win situation where each brand can tap into the other's audience
Partnerships and Collaborations
A well-designed "WHAT" lets them find the key 'Who, What, When, and How Much' in seconds
Brochure
Font limit for flyer
Max. 2
When you hand your card to someone, they are almost compelled by social etiquette to hand you theirs. You leave the interaction with their name, title, and contact information. You have gained a connection. This is the...
The Reciprocity Rule
"Dollar Shave Club. Shave time. Shave money", is and example of what
A unique value proposition
First impressions are everything! What your customers see shapes their initial perception
Visual appeal
Placed in hotel lobbies, visitor centers, or at an event, it targets customers who are already in the buying mood.
High Conversion Rate
What are some bad font examples
Comic Sans or script
Your email is no longer from a random student; it's from the student who impressed them enough to exchange cards
The Follow-Up Advantage
The activities a business does to communicate with and persuade customers to buy their product
Promotion
This is a huge part of digital marketing- platforms are where people spend their time, so it's a perfect place for brands to engage with them
Social Media Marketing
Before we design a single panel, we need a clear strategy
KNOW YOUR AUDIENCE
BLANK kills
Clutter
Having a card ready allows you to seize that moment without hesitation, demonstrating a level of
foresight and sophistication.
This statement is internal-facing and focuses on the company's goals
Mission statement
This includes your logo, color palette, and tone of voice. It's what makes you recognizable
Brand Identity
A "WHAT" is most common for its six panels, but a bifold might be better if the content is highly visual
Trifold
A call to action must be
clear and urgent
Who is your favorite teacher
Ms. D
"Just do it" is a type of
Slogan
What your customers hear creates the atmosphere and can subtly influence their mood and behavior.
Auditory appeal
For a sales brochure, the goal is usually one of two things
Drive a booking right now AND Drive a lead
Most important part of a flyer is...
driving results
What is one project you did in this class
.....
This sense is the sense most directly linked to memory and emotion
Scent, smell
intentionally engaging your customers' five senses to influence their perceptions, emotions, and behaviors
Sensory Marketing
The single biggest mistake is...
low-quality photos
To focus on brevity is to...
use bullet points, not paragraphs
What is the name of at least 1 video we watched in this class
Neuromarketing: How Brands are Manipulating Your Brain (2012)
The Greatest Movie Ever Sold (2011)
Is a digital marketing strategy that uses, WHAT, to build relationships with an audience and achieve a specific goal
Email marketing
Teams of experts who specialize in different areas, from digital ads to brand strategy. They have the tools and experience to create and execute large-scale campaigns
Marketing agencies
A physical item builds confidence and serves as a long-term reference point
Tangibility & Trust
Visual Hierarchy Concept
Guide the reader's eye
What is the first thing we do when we come into class...
PUT OUR CELL PHONES IN THE CHART