Seasonal Marketing
A company creates a special pumpkin-flavored latte only available in October to celebrate fall. Which marketing strategy is being used?
Limited Time Offer
A company creates a unique logo to identify its brand and prevent others from using it.
Trademark
Another term for a "slogan" is a
Tagline
Name the 4 P's of Marketing
This financial statement shows how much money a business earned and spent over a period of time.
Income Statement
A fitness brand partners with a popular TikTok influencer to promote its New Year’s workout program.
Influencer Marketing
The lyrics "My mama don't like you and she likes everyone" by Justin Bieber is protected by
Copyright
A logo should be no more than how many colors?
2
List the distribution channel in order
Manufacturer --> Wholesaler --> Retailer --> Consumer
These are the day-to-day costs required to run a business, such as rent and utilities.
Operating Expenses
A retail store notices that customers have been buying holiday-themed decorations earlier each year, so it starts promoting products in early November to match this pattern. Which marketing concept is being applied?
Trend Forecasting
The podcast between Drake and Bobbi was taken down why? Be specific!
Copyright Infringement (Rack City by Tyga played)
This branding strategy involves modifying a brand’s look or message to stay relevant while maintaining its core identity.
Rebranding
This is the group of people a business wants to reach with its product or ad.
Target Audience
A business owes money to a supplier for materials it purchased last month.
Accounts payable
A company advertises a chocolate brand in a Valentine’s Day campaign using ads showing couples sharing sweet moments together. Which marketing tactic is being used?
Emotional Appeal
During the IP unit, we spoke about many songs that were possibly copied. "Blurred Lines" specifically was sued by who?
Marvin Gaye | Got to Give it Up
This term refers to how strongly consumers can recall or recognize a brand without seeing its name.
Brand Awareness
According to the Psychology of Color | Which color represents youthful, playful? Provide example spoken about in class for FULL POINTS
A client will pay the marketing agency $500 next week for services already provided. Which term best describes this expected payment?
Accounts Recievable
A sneaker company releases only 500 pairs of a new limited-edition shoe and advertises that “once they’re gone, they’re gone!” Customers rush to buy before it sells out.
Scarcity
If I went on Shark Tank tomorrow and presented the "GarBot" or "Glam Mask" would I be getting myself into a lawsuit? Why or whynot?
Since the product was just a concept and not patented, copyrighted, or publicly marketed, the idea itself isn’t legally protected.
This statement explains a company’s purpose, values, and overall goals, helping guide branding decisions and how the brand communicates with customers.
Mission statement
This refers to activities that increase customer awareness and interest in a product
Promotion
This financial concept helps businesses determine how many products must be sold to cover all costs.
Break Even Point