Multiple Choice
Which is NOT an example of a supply chain player?
communicator, agent, wholesaler, retailer
What is communicator?
The path a good must follow in order to reach a consumer.
What is distribution channel?
Occurs when the total costs and revenues are equal.
What is the break-even point?
What is product mix?
Whose slogan is mmm mmm good.
What is Campbell Soup company?
Which of the following is NOT an example of common psychological pricing tactics?
charm, comparative, BOGO, assertive
What is assertive?
An amount added to the cost price to determine the selling price.
What is markup?
The path a good must follow to reach the consumer.
What is the distribution channel?
A repeated phrase or selection of words associated with a specific individual, organization, or product.
What is a slogan?
Whose slogan is "think outside the bun"?
What is Taco Bell?
What distribution method is the fastest way to transport goods?
rail, air, road, water
What is air?
A method of price manipulation to make a sale.
What is pricing tactic?
A symbol or design that a company uses to identify its business and products.
What is a logo.
A distinctive quality of a good or service.
What is a feature?
This product's slogan is "melts in your mouth, not in your hand".
What is M&Ms?
A general increase in prices and fall in the purchasing value of money is known as what?
supply, inflation, competition, interest rate
What is inflation?
Combination of marketing strategies used in order to sell a product in a promotional campaign.
What is promotional mix?
Strategic business interaction with a customer.
What is participatory marketing?
Refers to how a product is used.
What is usage?
This company's slogan is "The ultimate driving machine".
What is BMW?
What is a group of goods and services with similar characteristics in the product mix called?
product line, product width, product depth, product length
What is product line?
The entities and processes involved in transforming raw materials into products purchased by consumers.
What is supply chain?
A product's performance on the market from when it is first introduced to when it is discontinued.
What is product life cycle?
The total number of product lines a business carries.
What is product width?
This company's slogan is "Got milk?".
What is California Milk Processor Board?