PRONOUNCIATION
PRONOUNCE CORRECTLY: promotion
Variation:
/prəˈməʃn/, /proˈmoʊʃn/, /praˈməʃn/
/proˈmoʊʃn/
___ is when buyers choose goods based on their ability to pay.
*Affordability*, *Revenue*, *Perception*
*Affordability*
CHOOSE THE CORRECT WORDS TO COMPLETE THE QUOTE BY JASON GOLDBERG:
______ go up and down (market/price/sales)
______ stays forever (attention/service/interest)
Sales go up and down
Service stays forever
How do you understand it?
Olaf Olafsson: "No! This phone is too expensive for its functionality!"
На что клиент жалуется?
cost to user / accessibility / distribution method
cost to user
MAKE THE CORRECT ORDER:
access the easy is to place
The place is easy to access
2. PRONOUNCE CORRECTLY: perceive
Variation:
/pəˈsiːv/, /piˈsiːv/, /pəˈsiv/
/pəˈsiːv/
DEFINE *'High Awareness'*? VARIATION:
А) высокая узнаваемость продукта
Б) высокая известность бренда
В) высокий уровень осведомленности потребителей
В) высокий уровень осведомленности потребителей
CHOOSE THE CORRECT WORDS TO COMPLETE THE QUOTE BY SHEP HYKEN:
When the customer is satisfied and everyone is happy, the job is not finished. Give them the reason to _________
(LOVE YOU / GIVE FEEDBACK / COME BACK / LIVE HAPPY)
come back
Jurgen Jurgensson: "I'm sorry, but our retail shop wasn't delivered the necessary amount of the product"
С чем возникла проблема у вашего партнера?
product quality / product placement / product distribution
product distribution
MAKE THE CORRECT ORDER:
efforts to affordability we make ensure should
We should make efforts to ensure affordability
READ THE SENTENCE AS A TEAM (ONE PERSON PER WORD):
Customers often struggle to perceive the true value of a product.
NOW TRANSLATE IT!
it's important to consider product's ___________, if you want as many people be able to buy it as possible.
VARIATION:
ACCESSIBILITY / ACCEPTABILITY / COMMUNICATION
ACCESSIBILITY
CHOOSE THE CORRECT WORDS TO COMPLETE THE QUOTE BY SHIV SINGH:
The purpose of a _____ is to create a customer who creates customers
(SHOP / MARKET / BUSINESS / PROMOTION)
business
Какое из предложений содержит в себе "REVENUE OBJECTIVES" если перевести его на английский?
- Покупатель решает проблему, покупая ваш продукт.
- Для успеха бизнеса важны четкие цели продаж и прибыли.
- Продукт легко доступен покупателям онлайн и офлайн.
- Для успеха бизнеса важны четкие цели продаж и прибыли.
- Clear sales and REVENUE OBJECTIVES are essential for business success.
MAKE THE CORRECT ORDER:
aims marketing effective to people's grab attention first
Effective marketing aims to grab people's attention first.
READ THE SENTENCE AS A TEAM (ONE PERSON PER WORD):
Identify customer needs, meet those needs, exceed expectations.
NOW TRANSLATE IT!
REPHRASE THE ITALICS:
THIS MEANS THAT PEOPLE CAN HAVE THE MONEY TO BUY THE PRODUCT
AFFORD
"Stopping advertising to ________ is like stopping your watch to ________." — Henry Ford
TRY TO FILL THE GAPS WITH LOGICAL PHRASES, USING THE ENGLISH EQUIVALENT OF "экономить"
save money
save time
Make a negative feedback comment to complain about:
CONVENIENCE
there are many correct answers possible
This item of yours is always on the top shelves in the most distant corner! I'm quite short and it's very difficult to get it from there. It's also heavy, my life is in danger every time I try to take it down!
MAKE THE CORRECT ORDER:
shopping no there regularly ! even though here been discounts I've were
There were no discounts even though I've been shopping here regularly!
ONE PERSON GOES TO THE BLACKBOARD AND TRIES TO WRITE DOWN THE SENTENCE, THE TEAM READS THE SENTENCE IN CHOIR:
/əˌfɔːrdəˈbɪləti ɪz 'kruːʃəl fə sək'ses/
Affordability is crucial for success
NAME THE 4 P'S OF MARKETING MIX
PRODUCT
PRICE
PLACE
PROMOTION
"Try to say everything in an ad and you end up saying nothing." — Jeff Mamula
THERE IS NO CORRECT ANSWER. JUST ILLUSTRATE THIS QUOTE WITH ALL THE TEAM EFFORT.
SPEAK / DRAW / ACT
Переведи:
Компания должна определить нужды клиентов перед запуском продукта.
A company must identify the customer needs before launching a product.
MAKE THE CORRECT ORDER, PUNCTUATION AND THE CORRECT GRAMMAR TENSE:
product the damage delivery arrive break the upon packaging
The packaging was damaged upon delivery, the product arrived broken!