Product
This is the stage of the product life cycle where sales are growing the fastest.
What is the Growth Stage?
A pricing strategy where companies intentionally set prices high to signal quality and exclusivity.
What is Premium Pricing?
This is the P of the marketing mix concerned with distribution and availability.
What is Place?
TikTok influencers showing off Stanley cups is an example of this type of promotion.
What is Social Media Marketing?
In the extended 7 Ps, this “P” refers to employees, influencers, and customers that impact the brand experience.
What is People?
This private-label brand helped Costco differentiate its product offering.
What is Kirkland Signature?
When Stanley sells cups at $40+, this is an example of pricing based on what?
What is Perceived Value?
Stanley limiting sales to Target is an example of what type of distribution?
What is Selective Distribution?
Paid messages designed to inform or persuade customers.
What is Advertising?
A customer’s experience of ordering, purchasing, and receiving a product is part of which “P”?
What is Process?
tanley redesigned its cups with pastel colors and ergonomic handles. This is an example of modifying which “P”?
What is Product?
Discounts, rebates, and coupons are examples of adjustments made to what P of the marketing mix?
What is Price?
Amazon is an example of which type of marketing channel?
What is an Online/Retail Channel?
Offering free samples of a new energy drink in a grocery store is an example of what promotional tactic?
What is Sales Promotion?
The store design, packaging, and even unboxing experience fall under which “P”?
What is Physical Evidence?
This is the unique set of features, benefits, and brand associations that make a product stand out from competitors.
What is Product Differentiation?
The point where revenue equals costs and the company begins making a profit is called this.
What is the Break-Even Point?
The path a product takes from producer to consumer is called this.
What is a Distribution Channel?
When Beyoncé posts a photo using a brand’s product, this is called what?
What is Influencer Marketing?
When Starbucks trains baristas to ensure consistent service across locations, this is an example of managing which “P”?
What is People?
he introduction of Apple’s iPhone in 2007 is an example of what stage of the product life cycle?
What is Introduction?
Setting a very low price to quickly gain market share is called this.
What is Penetration Pricing?
When Starbucks sells its drinks inside grocery stores, it is expanding what type of strategy?
What is Place/Channel Strategy?
The mix of advertising, PR, personal selling, sales promotions, and digital media is known as this.
What is the Promotional Mix?
Limited-edition Stanley collabs with Post Malone are an example of which 3 extended Ps working together?
What are People, Process, and Physical Evidence?