Category 1
This is the name given to the four key decisions businesses make to bring a product to market.
Marketing Mix (4Ps)
Customers don’t just buy products, they buy this emotional or practical benefit
convenience, identity, quality, status, trust, or experience
This colour often communicates urgency, power, and energy.
Red
These fonts are classic, traditional, and sophisticated.
serif fonts
A specialist store and generalist store are different because...
a specialist store focuses on selling a narrow range of products within one category, while a generalist store sells a wide variety of different product categories
These are the four elements of the Marketing Mix.
➡️ What are Product, Price, Place, and Promotion?
Customers don’t just buy products; they also buy this feeling of social standing.
status
This colour is commonly linked to eco-friendly, fresh, and healthy products.
green
A cursive (script) font sends the message of this.
elegant, feminine, artistic, playful
Features that are added to stand out from competitors are called this type of feature.
differentiating features
This P is considered the foundation because if it doesn’t meet a real need, nothing else can fix it.
Product
If a product does not meet a real need or want, this element of the Marketing Mix cannot save it.
Luxury, exclusivity, and imagination are often associated with this colour.
Purple
These businesses sit between the manufacturer and the consumer.
Intermediaries
This Australian company acts as a wholesale intermediary supplying independent retailers.
Metcash
This P focuses on the design, quality, and features of what is being sold.
Product
This former Apple executive and founder of Nest spoke about the secret of great product design.
Tony Fadell?
Reliability, expertise, and trustworthiness are commonly associated with this colour.
blue
Logos should never use this type of image.
Photographs
A perishable product needing wide supermarket access would most efficiently use this type of intermediary.
wholesaler
Before setting a price or designing an ad, a business must first decide this by asking the question:
What exactly are we selling?
Tony Fadell gave these three key pieces of advice to rethink product design...
Look Broader
Look Closer
Think Younger
White communicates ideas of...
Bonus point, give an example business
cleanliness, purity and minimalism.
Apple
Which font style would best suit a minimalist, straightforward tech startup?
sans serif
A small, high-end, customised jewellery brand wanting exclusivity and price control should use this distribution method.
Direct-to-consumer selling