Leadership & Forward Thinking
Storming, norming and performing are stages in this team development framework.
What is Tuckman’s Model?
This mathematical approach helps you avoid the mistake of giving free play to players who were coming anyway.
What is A/B testing?
Loyalty starts the moment a player does this.
What is enrolls in club?
Players value these two things.
What is recognition and reward?
This state has over 130 tribal casinos?
What is Oklahoma?
The most important trait for a leader
What is integrity
This metric that takes the percentage of the player’s actual loss, divided by total rated days.
What is ADW?
You need this from guests before sending a text message.
What is an Opt-in?
Four strategies of player development.
What is acquisition, retention, growth and reactivation?
Built on the site of a former steel mill, this Pennsylvania casino is now known for its popular music venue and shopping mall.
What is Wind Creek Bethlehem?
This practice helps casinos monitor and respond to online feedback, protecting the brand.
What is reputation management?
These are the two main metrics used to determine player worth to the casino.
What are Trips and Theo?
A mathematical form that lays out all associated cost of an event.
What is a proforma?
To avoid the perception impropriety, hosts should always document player comps and reinvestment decisions using this standard.
What is the comp policy?
This tribal casino that has its own online tv series.
What is Mohegan Sun?
Using less energy, cutting waste, and being more eco-friendly at your property is all part of this growing trend.
What is sustainability?
Use this to refine lists, personalize offers, reduce unnecessary comping.
What is predictive modeling
This allows communication across several systems.
What is interface?
Accepting lavish gifts or favors from high-value players may violate this company-wide standard of conduct.
What is the code of ethics?
This Southern California tribal casino is one of the largest on the West Coast and features a massive resort, 1,100-slot bingo hall, and one of the state’s largest hotel-casino spas.
This phrase describes younger generations who value experiences over free buffets and hate being marketed to like their parents.
What are experiential players?
Casinos are using this tech to engage players outside the four walls of the property.
What is geofencing or location-based marketing?
Speed and accuracy are two things we get when using this.
What is Generative AI?
This is the main key to overcoming a guest’s objections.
What is listening?
Built from the remains of a historic gold rush town, this Colorado casino is one of the first legal gambling spots outside Nevada post-1990s.
What is The Lodge Casino in Black Hawk, Colorado?