Marketing Channels
Organizations in the middle of the series of organizations that distribute goods from producers to consumers
Form, time, place, possession, information and service.
What are the six utilities created by marketing intermediaries?
Marketing Intermediaries that sell directly to the ultimate consumers.
Who are retailers?
It is longer than the distribution channel because it includes links from supplier to manufacturers.
What is supply chain?
This is a large percentage of the cost associated with the costs of logistics businesses experience.
What are storage costs?
Series of marketing intermediaries such as agents, brokers, wholesalers, and retailers that join together to transport and store goods in their path from producers to consumers.
What is channel distribution?
Taking raw materials and changing their form so they become useful products.
What is form utility?
Intensive, Selective & Inclusive
What are three examples of retailer's distribution strategies?
The planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption.
What is logistics?
Storage and Distribution
What are the two major types of warehouses in the logistics process?
Transporting, storing selling, advertising and relationship building.
What are marketing functions perform by marketing intermediaries?
What is possession utility?
Putting goods like candy and cigarettes in as many retail stores as possible.
What is intensive distribution strategy?
Inbound, Material Handling, Outbound and Reverse
What are the four logistics areas?
FedEx and UPS are considered to be these types of warehouses.
Marketing Intermediaries that sell to wholesalers and retailers but not ultimate consumers
Who are wholesalers?
Salespeople, websites, government publications all provide this type of utility.
What is information utility?
Manufacturers of appliances, furniture, clothing distribute their goods this way.
What is selective retail distribution?
Trucks, Trains, Airplanes and Ships
What are the most efficient methods of distribution?
Amazon, Target and Walmart warehouses are considered to be these type of warehouses.
They bring buyers and sellers together and help with negotiations but never own the goods.
Who are Agents and Brokers?
By having Genius bars Apple serves this utility for its customers
What is service utility?
When Tesla decided to sell their cars through showrooms they chose this type of retail distribution strategy.
What is exclusive distribution?
The larges percentage of goods are shipped using this method of distribution.
What are trains?
Retails Stores, Catalogues, Telemarketing, Sales, Person, Direct Mail, Email, Website, Kiosk, Self-Service (vending machines) are all examples of this type of distribution.
What are Direct Distribution Channels?