SWOT and PEST
This element of a SWOT analysis identifies internal factors that give a company a competitive advantage.
Strengths
In SMART objectives, the "S" stands for this characteristic, meaning the goal must be clear and well-defined.
Specific
This is the first step in developing a marketing strategy, which helps identify the core purpose of the company’s efforts.
Identifying a target market
What’s the name of the fictional bear that lives in the Hundred Acre Wood
Winnie the Pooh
What fruit is known to keep doctors away?
Apple
In a SWOT analysis, these are internal factors that hinder a company’s success or growth.
weaknesses
The "M" in SMART objectives ensures you can do this to track your progress and success.
Measurable
A marketing strategy must include setting clear, measurable goals. These goals are often expressed in this form, making them specific and achievable.
SMART goals
Which animal is known for its ability to hold its breath for up to 30 minutes underwater and is often considered the "clown" of the sea?
dolphin
Which movie character had a pet owl named Hedwig?
Harry Potter
This part of PEST analysis examines how trends like social media usage or shifting demographics impact businesses.
social factors
A SMART objective must be this, represented by the "A," meaning the goal is realistic given the available resources.
Achievable/Attainable
When making a marketing plan/strategy it is important to include this in your plan.
Dates/Deadlines
This fruit is technically a berry, but is commonly mistaken for a vegetable
Tomato
What kind of dog is Snoopy from the "Peanuts" comics?
Beagle
the rise of AI or e-commerce platforms, are analyzed under this component of PEST.
Technological
The "R" in SMART objectives ensures the goal aligns with broader business goals or priorities, meaning it is this.
Relevant
a detailed plan that describes how the company will use its resources to achieve its marketing objectives.
Marketing Plan
If you were to ask a group of chickens which came first, they’d probably answer, “This one!” What’s the name of the famous riddle about a chicken and an egg?
What is "Which came first, the chicken or the egg?"
Which animal is known for spending most of its time in water, despite being one of the world’s heaviest land animals?
Hippo
The purpose of a SWOT/PEST analysis is to develop this type of goal
SMART goal
This final component of SMART objectives requires a clear deadline or timeframe to complete the goal.
Time-Bound
This strategy focuses on dividing a broad market into smaller, more manageable segments based on demographics, psychographics, or behavior.
Market segmentation
In the movie "The Lion King," what’s the name of the wise, older baboon who helps guide Simba?
Rafiki
What’s the name of the famous penguin in the animated movie "Happy Feet"?
Mumble