Plan Parts
What section summarizes the entire plan
Executive Summary
Your supplier just raised prices, which might cut into profits.
Threat
Which “P” is about where and how a product is sold?
Place
A list of the marketing tactics with details about how to execute each tactic.
Action Plan
When the Barbie movie turned every store aisle pink last summer, which part of the marketing mix did this focus on?
Promotion
Which section analyzes the company, competition, and market trends?
Situation Analysis
Your brand is the most well-known in the market.
Strength
Which “P” focuses on advertising, social media, and sponsorships?
Promotion
Specific activity implemented to carry out the marketing strategies.
Marketing Tactic
Taylor Swift’s Eras Tour caused Ticketmaster to crash. If you were writing the situation analysis for her marketing plan, would this be a strength, weakness, opportunity, or threat?
Strength (massive demand & loyal fanbase)
What section explains exactly who the product is meant for?
Target Market
More people are starting to care about sustainability, which fits your eco-friendly product.
Opportunity
Deciding whether to charge a premium price or offer discounts falls under which “P”?
Price
Goal that is specific, measurable, attainable, realistic, and timely.
SMART Goal
Spider-Man: Across the Spider-Verse released special edition popcorn buckets that fans lined up for. Which part of the 4Ps does this represent?
Product (special edition packaging/collectible)
What section sets measurable goals for the plan?
Marketing Objectives
A new competitor just opened across the street.
Threat
Deciding what colors, packaging, and branding a product will have falls under which “P”?
Product
Financial plan for a fixed period of time that reflects anticipated revenue and shows how it will be allocated in the operation of the business.
Budget
Kylie Jenner used Instagram to sell out her first lip kits in hours. Which part of the 4Ps is this an example of?
Promotion (social media marketing)
What section explains who will do what, and when?
Action Plan
You don’t have enough money for advertising this quarter.
Weakness
What are the 4 P's of Marketing?
Product, Price, Place, Promotion
Document that describes a business, how it operates, and how it makes a profit.
Business Plan
The Super Bowl halftime show is watched by millions who don’t even watch football. Which section of a marketing plan explains how advertisers plan to take advantage of this huge audience?
Marketing Strategy (how to reach your audience)