Marketing Strategies
Steps 1 and 2
What is define your brand and identify your competition
1st element
What is business summary
Color, size, delivery, warranty, etc.
What is product feature?
Within the next year
What is short term goals?
Steps 3 and 4
What is identify competition and set your SMART goals
2nd element
What is business initiatives
name, symbol, design
What is branding, packaging, and labeling?
Next 2-5 years
What is medium term goals?
Steps 5 and 6
What is identify your digital marketing strategies and evaluate your existing digital channels and assets
3rd element
What is target market
creating an image of the product in your customers mind
What is position your products or services?
5 years - forever
What is long term goals?
Steps 7 and 8
What is set a budget and launch your campaign
4th element
What is market strategies
Step 9
What is track your results
5th and 6th element
What is budget and marketing channels