Ch 1 Intro
Ch 2 Strategy
Ch 3 Consumer Behavior
Ch 4 B2B
Ch 5 Segmentation
Ch 6 & 7 Product
100
This bolded term is defined as engaging in practices that diminish the earth’s resources to the least extent possible.
What is sustainability?
100
From the BCG matrix, this kind of product is not only in a market with high growth, but also has high market share.
What is a star?
100
This two-word bolded term is defined as how you would like to see yourself.
What is ideal self?
100
This is the first stage in the B2B buying process.
What is "A need is recognized"?
100
Mass marketing is said to be more like this kind of a gun.
What is a shotgun?
100
The textbook/PowerPoint puts bread in this category of consumer offerings.
What is a convenience item?
200
The textbook uses the word "communicating" instead of this word that is one of the 4 P's.
What is Promotion?
200
These are the actions taken by a firm to accomplish its objectives.
What are strategies?
200
An important physical factor of a retail store, atmospherics includes this one auditory element.
What is the music played?
200
This type of promotion tends to be used much more heavily in B2B than in consumer marketing.
What is personal selling?
200
These are the four bases of segmentation.
What are geographics, demographics, psychographics, and behavior.
200
In the rater model, this is defined as the degree to which the consumer can trust the service provider to live up to promises.
What is assurance?
300
As shown in figure 1.1, marketing is composed of four activities (creating, communicating, delivering, and exchanging) that are centered on this.
What is value?
300
These are the two elements of a SWOT analysis that are external factors (as opposed to internal factors).
What are opportunities and threats?
300
Activities, interests, and opinions make up this word that begins with "P."
What is psychographics?
300
In a doctor's office for a pharmaceutical rep, the nurse receptionist plays which role of the buying center?
What is gatekeeper?
300
Developed by a company called SRI International in the late 1980s, this is one of the most well-known psychographic surveys.
What is the VALS survey?
300
This brand was the class (and song) example of both a private-label brand and a family brand.
What is Kirkland Signature by Costco?
400
The marketing concept emerged in this era.
What is the marketing era?
400
As shown in figure 2.4 (product and market entry strategies), when manufacturers such as Procter & Gamble distribute money-saving coupons to customers or offer them discounts to buy multiple packages of products, the company is utilizing this.
What is a market penetration strategy?
400
This is how old you perceive yourself to be -- which is not necessarily how old you actually are.
What is cognitive age?
400
Compared to consumer markets, the decision cycles in B2B markets tend to be this.
What is longer?
400
With Marriott Courtyard, Ritz-Carlton Hotels, Marriott Conference Centers, Marriott ExecuStay, Marriott Vacation Clubs, etc, this hotel chain is said to pursue this type of segmentation strategy.
What is multi-segment marketing?
400
This is the fourth (and last) stage of the PLC.
What is the decline stage?
500
In the era of production, Ford did very fine
Due in large part to this
[Complete the lyrics]
What is lean and mean assembly line?
500
And look out for new regulations and laws
They could go either way, helping or this
[Complete the lyrics]
What is hurting your cause?
500
Next safety is what you'll go for
With this and a bolted door
[Complete the lyrics]
What is stable job?
500
No each and every day they’d rather see
The decider who they hope turns out to be this
[Complete the lyrics]
What is an initiator?
500
Boys like balls and girls like dolls there is no denying
Old folks like pills cause when we get ill they do this
[Complete the lyrics]
What is keep us from dying?
500
Now Harley Davidson’s a motorcycle everybody knows
Plus there are Harley leather coats, and this
[Complete the lyrics]
What is Harley baby clothes?