MARKETING PRINCIPLES
LOGOS AND BRANDING
MARKETING RESEARCH
MARIST FACTS EVERYONE SHOULD KNOW
100
The core Marketing Principles that we took a look at almost all start with "P". Name 4.
What are Product, Pricing, Packaging, Placement, Promotion?
100
This is the most valuable brand in the world.
What is Apple?
100
When we use existing (typically free) data for a purpose other than what it was collected for, it is called THIS kind of data/research.
What is "Secondary Data"?
100
Marist School was founded this year.
What is 1901?
200
When we examined Liquid Death, this is the one material that the company will not use for any of its beverages.
What is Plastic?
200
In our logo activity, we learned that the logo below belongs to this university:
What is the University of California- Santa Cruz?
200
As we develop our Surveys, we are collecting THIS kind of data.
What is "Primary Data"?
200
This is the name of the former (late) basketball coach for whom the basketball court is named?
Who is Ron Bell?
300
Across the other four water brands we examined, these two did not have any celebrity/influencer collaborations.
What are LaCroix and Not Beer?
300
Products that do not carry any company identity (e.g., the packaging my just say “paper towels”) are called this kind of brand.
What is a "generic brand"?
300
This kind of question on your Google Forms Surveys represents a GREAT way to collect ALOT of information.
What is a grid question?
300
What sports team at Marist has won the MOST state championships?
What is Girls Tennis?
400
Of the four brands of water we examined, this one was the most expensive (per oz).
What is Not Beer?
400
A brand that is owned by the distributor – like “Kirkland” (Costco) or “365” by Whole Foods is called this kind of brand.
What is a "Private Label" brand.
400
This is the reason we use an ODD number of values in a linear scale question.
What is...we want to provide our respondents with a neutral option?
400
This is the number of students currently enrolled at Marist (within 100).
What is 1100?
500
This water brand has a "College Ambassador" program where they work with "micro-influencers" to market their products.
What is La Croix? 
500
On the Marist Crest, we learned that the four stars stand for this.
What is Georgia as the fourth admitted state in the Union.
500
What principle is violated in the ranges below?
How old are you?
<10
10-20
20-30
30-40
40+
What is mutually exclusive options?
500
This is the year girls were accepted to Marist.
What is 1976?