You take an on-line survey to enter for the chance to win a Macy's Gift Card
Marketing Information Management
100
Marketing services firm that assists companies in planning advertisements
Advertising Agency
100
Adding aloe to hand soap
Form
100
Tangible items that have monetary value
Goods
100
Expalin the difference between a consumer and a customer
Customer-Buys
Consumer-Uses
200
Bic Pens sells 1 pen for $3.99. and a pack of 4 pens for $11.99 to encourage more sales.
Pricing
200
An individual who assumes the risk of starting and operating a business.
Entrepreneur
200
Offering installment credit in the sale of a washing machine
Possession
200
All the people who share similar wants and needs and who have the ability to purchase a given product.
Market
200
Explain the diffeence between goods and services
Answers will vary.
Goods-Tangible
Services- Intangible
300
Rachel Ray is on the View to talk about her new cookbook.
Promotion
300
It is the process of deciding how to get products into the hands of customers and involves where the product is offered for sale and transportation and storing
Channel Management
300
Including a link on the AJC web-site that explains how to recycle delivered newspapers
Information
300
The group identified for a specific marketing program
Target Market
300
Name the four components of the marketing mix.
Product Place Price Promotion
400
TJMax asks Facebook users to take a survey about thier store's image.
Marketing Information Management
400
Alternative choices given up for something else
Opportunity Cost
400
Offering overnight delivery of fresh flowers on February 13th
Time
400
The idea that the business should strive to satisfy customer’s needs and wants while generating a profit
the marketing concept
400
Name 2 of the 3 economic benefits of marketing
New and Improved Products, Lower Proies, Added Value
500
Special K decides their target market is diet conscious women between the ages of 25-55.
Market Planning
500
Group that inspects and researches manufacturers of foods and drugs for consumer safety.
FDA-Food and Drug Adminstration
500
A DC Cupcakes Vending machine in NYC.
Place
500
Added Value
Utility
500
Name 1 of the 4 FOUNDATIONS of marketing
Business, Management, Entrepreneurship.
Communications and Interpersonal Skills.
Economics.
Professional Development.