Show:
Pricing
Pricing Matters
Marketing Channels
Logistics
Retailing
100
Costs that vary with the number of units made
What are variable costs?
100
Charging different prices to different people
What is price discrimination?
100
Channel members that sell primarily to other businesses
What are wholesalers?
100
Name for the movement of products from the manufacturer to the customer
What is outbound logistics?
100
Name for "Big Box" stores like Staples
What is a category killer?
200
Price takers
What is pure competition?
200
Drawing people into the store with an especially low price on an item hoping they will buy lots of items
What is loss-leader pricing?
200
Intermediaries that don't take title
Who are agents or brokers?
200
Most commonly used mode of transportation?
What are trucks?
200
Stores that carry a wide variety of merchandise that turms over quickly. Items are sold at lower prices.
What are discount stores?
300
Customers are not sensitive to changes in product price.
What is inelastic demand?
300
A tax on an imported item
What is a tariff?
300
Marketing channels with no middlemen
What are direct channels?
300
Process of breaking large shipments into smaller ones
What is breaking bulk?
300
Stores that function like wholesalers and retailers (e.g., Costco)
What are warehouse clubs?
400
Item cost plus a certain percent markup (what sort of approach to pricing).
What is cost-plus pricing?
400
Selling your items below cost in a foreign market
What is dumping?
400
Level of distribution for shopping goods
What is selective distribution?
400
Buying from several firms so that a variety of products can be offered
What is creating assortments?
400
M-commerce refers to this type of non-store selling.
What is retailing conducted on mobile devices like smart phones?
500
Collusion among sellers about setting a product price.
What is price fixing?
500
Term for entering the market with a new product that sells at a relatively low price to generate volume sales
What is penetration pricing?
500
Conflict between channel members that operate at different channel levels
What is vertical conflict?
500
Transportation method used for expensive, fragile, or time-sensitive items
What is air?
500
Is it true or false that internet sales account for the majority of retail sales?
What is false?