Show:
Promotional Tie-Ins
Publicity
Product Placement
Consumer Promotions
Misc
100

Who pays for advertising?

The person/company who made the ad.

100
True of false: Publicity can either be good or bad.
True
100

To be effective, a news release should include this essential component to grab the reader's attention.

What is a strong headline?

100

This tactic involves temporary incentives to encourage the purchase of a product, such as discounts or coupons.

What is sales promotion?

100
What is the definition of promotion?
Anything that informs, persuades, or reminds someone about a product or business.
200

A famous example of this kind of collaboration is between McDonald's and this animated movie franchise featuring a yellow character.

What is "Minions"?

200
Who pays for publicity?
No one. It's free!!!
200
Who pays for product placement?
The company "placing" the product.
200

This is a specific type of sales promotion that involves giving customers additional items for free with a purchase.

What is a premium?

200

Give two examples of premiums aka specialty media.

Pens, calendars, key chains, pencils, notepads, etc.

300
What are the four parts of a print ad.
Headline, copy, illustration, and signature (logo)
300

This is a standard document used to announce newsworthy events or updates about a company.

What is a press release?

300

This technique involves creating personalized messages and offers to specific segments of the audience.

What is targeted marketing?

300

This term refers to rewards or benefits offered to motivate certain behaviors, like increased sales or customer loyalty.

What are incentives?

300
What are the four Ps of the Marketing Mix?
Product, place, price, promotion.
400

This term refers to a marketing strategy where two or more brands collaborate for mutual benefit.

What is a promotional tie-in?

400
What is the definition of publicity?
Information about a product or business communicated to the public by a 3rd party.
400

Movie and TV producers use name-brand products in a movie.

What is product placement?

400

This refers to the combination of different marketing strategies used to promote a product or service effectively.

What is the promotional mix?

400
What is personal selling?
One on one selling.
500
What is the difference between promotional and institutional advertising?
Promotional=product Institutional=business
500

This form of marketing involves reaching out directly to consumers, often through mail or email.

What is direct marketing?

500
Name the three ways a product can be placed in a show or movie.
1. In the background 2. Someone can talk about the product 3. Someone can use the product
500

Two-way communication with your prospective customer.

What is selling?

500

Kellogg's Rice Krispies places a free Muppet action figure in its cereal boxes.

What is sales promotion?