The Big Game Business
In 2026, a 30-second Super Bowl ad costs about how much?
What is $7-8 Million
If an ad features a teenager playing a video game and eating spicy chips, who is the most likely "Target Audience"?
Who are Teenagers (or Gamers).
This is the part at the very beginning of a PSA—like a loud noise or a surprising fact—meant to stop you from scrolling or looking away.
What is a Hook?
This is a short, catchy phrase you always associate with a brand, like "Just Do It" or "I'm Lovin' It."
What is a Slogan?
This is the unique design or symbol that helps you recognize a brand instantly, even without words.
What is a Logo?
This 4-letter word describes the "excitement" or "chatter" a brand tries to create online before their ad even airs.
What is Hype? (or Buzz)
Advertisers use "Demographics" to group people. Name two examples of demographic traits.
What are Age, Gender, Income, Location, or Education.
Many PSAs use "Shocking Statistics" to get your attention. Why do they use numbers that sound scary or surprising?
To show the seriousness of the problem (or to shock and create an emotional impact).
This is the 4-letter acronym for the "Fear Of Missing Out" that makes you want to buy a "Limited Edition" item.
What is FOMO?
When a brand uses a character—like a talking gecko or a cartoon tiger—to represent them, that character is called a brand ____.
What is a Mascot?
True or False: If an ad is funny but you can’t remember what brand it was for, the ad was a success.
False (the goal is for you to remember the product!).
If an ad features a famous gamer playing a new video game, who are they trying to get to buy the game?
Other gamers (or fans of that person).
*This 2-word phrase describes the feeling of your brain getting "mushy" from watching too many 15-second clips or weird internet memes.
What is Brain Rot
This is when a company shows a celebrity using a product to make it look "cool" or "trustworthy."
What is a Celebrity Endorsement?
Brands often place their products inside movies or TV shows so you see the characters using them. What is this called?
What is Product Placement?
Engagement is the way to categorize a successful campaign. After an ad airs, companies check their social media platforms to see how many "____" or "______" it got.
What is "Likes" or "Shares"
*This term is used for a creator whose "face" is actually a 3D anime-style character that moves when they move.
What is a VTuber?
*In 2025, Nintendo finally released the successor to their most popular handheld console. What is the common name for it?
What is the Switch 2?
This term describes someone who is a "lone wolf"—independent, cool, and a bit mysterious.
What is a Sigma?
This is the "Bandwagon Effect." Why do ads often show a huge crowd of people all using the same product?
To make you feel like "everyone else has it, so I should too."
A 30-second ad costs $8 million. If 100 million people watch it, how many cents does it cost the company to reach one single person?
What is .08 Cents
*This platformer features a pink puffball who can now suck up entire cars and vending machines in "Mouthful Mode."
What is Kirby (and the Forgotten Land)?
This blue-colored dog has a TV show that is technically for toddlers, but middle schoolers and adults love it because it’s "actually good."
Who is Bluey?
*This K-Pop group’s fans are known as the "ARMY."
Who is BTS?
This rhythm-based VR game has you slicing through red and blue blocks with "lightsabers."
What is Beat Saber?