Marketing
The purposeful planning and execution of the pricing, place, and promotion of ideas, goods, and services to create an exchange of time or resources that results in the satisfaction of individual needs and organizational objectives
What is the definition of marketing
a communication tool that seeks to influence awareness and attitudes
What is the definition of PR?
“Just Do It”
What/ Who is Nike?
This company rebranded to IHOB briefly
What is IHOP?
What are some types of social media?
What is IG, FB, TikTok, Twitter, etc?
List two marketing communication strategies
What is visualization, association, physical representation, or documentation?
(blank) public that is more likely to support
What is the informed public?
You can be like a bird by drinking this energy beverage
What is Red Bull?
Kendall Jenner handing a can of (blank) to a police officer to stop BLM riots
What is Pepsi?
When a company uses social media influencers to spread its message, PR manages the relationships while marketing tracks results.
What is influencer collaboration?
What are the four objectives of marketing?
What is identifying target markets and stakeholders, developing and pricing, customer service, and accessibility.
List some components of PR
What is external & internal communication, media relations, and community relations?
“Lalala the boys are waiting… my milkshake”
What is the GAP commercial with Katseye?
The rebranding of this app by Elon Musk was overnight and scared some advertisers and accounts away. But many users adapted to the brand new name (blank).
What is X?
Social media gives brands the power to shape public perception quickly through posts, videos, and live updates—an essential part of this PR goal.
What is managing brand image or reputation?
In the video shown in the class, what were some individuals that they were trying to market to?
Who are students, faculty, parents, and tourists?
speak with one voice, coordinate media coverage, prepare a written statement, be truthful and honest, and prepare for interviews
What is a crisis management plan?
This company promoted their viewers to leave the shows for the day and go outside and explore and engage in recreation
Who is Nickelodeon?
This beer company experienced a significant sales drop and lasting damage to its relationship with conservative customers after partnering with an transgender influencer for a promotional campaign.
What is Bud light?
When PR teams share positive news and marketing boosts it with paid promotions on social platforms, they’re using this type of strategy.
What is an integrated social media strategy?
Value added quality, retention and loyalty, and cooperative marketing are all examples of?
What are marketing emphases?
Aspects of community relations
What is connections, partnerships, decision making, influences perceptions/opinions/attitudes, news releases, and pos. relationship w community?
Belle and Indy’s older cousin who encourages us to prevent forest fires
Who is Smokey The Bear?
This airline’s share price fell temporarily, there were calls for the CEO to resign, and the airline faced widespread negative media coverage globally after overbooking a flight and removing a paying customer from the plane.
What is United Airlines?
What are some recreation based social media types?
What is Strava, Baylor Campus Rec App, Peakvisor, Komoot, Wikiloc, City based rec apps?