Data
Large quantities of data taken from multiple, varied sources.
What is Big Data?
A formal statement, derived from theory, explaining some specific outcome.
What is a hypothesis?
Facts and information gathered and recorded by someone else prior to and for a purpose other than the current project.
This football team just announced their name change.
Who is the Washington Commanders?
This is the average human attention span.
What is 8 seconds?
A collection of raw data arranged logically and organized in a form that can be stored and processed by a computer.
What is a database?
A small group discussion about some research topic led by a moderator who guides discussion among the participants.
What is a focus group?
The simplest objective of secondary-data research.
What is fact-finding?
This company's CEO stepped down after crashing profits and major press scandals in the past year.
Who is Peloton?
At least 73% of online consumers ignore this.
What is pop-up ads?
Small data files that a content provider can save to a computer to record a user’s Web usage history.
What are cookies?
A written statement of the research design emphasizing what the research will accomplish.
What is a research proposal?
One of the most used advertising tracking services today.
This major event had 16 million total viewers in 2022 (down 43% in recent years)
What is the 2022 Beijing Olympic Opening Ceremony?
Users spend an average of 52 minutes per day on this app.
What is TikTok?
Structured data that is openly shared between companies.
What is open source information?
Step 7 in the Seven Steps of Market Research
What is Formulating Conclusion, Preparing, and Presenting the Report?
Data that originate within the organization
What is internal data?
This company now only sells trucks and SUVs in North America.
What is Ford?
Online users spend over 500 million hours combined each day doing this.
What is watching video?
Internal Records are an example of this.
What is input?
The 4 P's of Marketing Strategy
What is Product, Price, Place, and Promotion?
The use of powerful computer analytical routines to dig automatically through huge volumes of data searching for useful patterns of relationships
What is data mining?
This company created a line of essential worker action figures, including delivery drivers, grocery store workers, and healthcare professionals.
Who is Fisher-Price/Mattel?
This platform is the third largest digital ad seller, behind Google and Facebook.
What is Amazon?