Customer reactions and behavior are observed as they occur naturally in a real-life situation.
What is natural observation
100
Is an observation of which respondents are unaware.
What is disguised observation
100
Involves people taking observations.
What is human observation
100
Captures the actual behavior or phenomenon of interest.
What is direct observation
100
The study's data requirements are well established and can be broken into a set of discrete, clearly defined categories.
What is structured observation
200
Observations are conducted in an environment artificially set up by the researcher.
What is contrived observation
200
Popular disguised observational technique that monitors customer service.
What is mystery shopping
200
Involves machines or devices taking observations.
What is mechanical observation
200
Examines the results or consequences of the behavior or phenomenon under study.
What is indirect observation
200
Which type of observation would the following scenario involve? A restaurant manager who wants to know the number of single customers and the number of parties of two or more customers who eat at the restaurant.
What is structured observation because the data requirements are clearly defined
300
An advantage of contrived observation.
What is the greater degree of control
300
Respondents will not change their behavior as a function of the observation technique.
What is disguised observations
300
A key strength of mechanical observation.
What is it can be used to monitor, in a more precise fashion, anything a human observer is capable of monitoring
300
Human observers or mechanical/electronic devices are part of which type of observation? (Direct or Indirect)
What is direct observation
300
The study's data requirements cannot be broken into a set of discrete, clearly defined categories.
What is nonstructured observations
400
Which observation (natural or contrived) can you collect data faster and cheaper?
What is contrived observations
400
The main strength of disguised observations.
What is allows for monitoring the true reactions of individuals
400
Brain scan measurement, eye-tracking equipment, and people meter.
What is mechanical observation devices
400
This observation is generally more efficient from the time and cost perspectives.
What is indirect observations
400
Which observation can provide greater depth and richness of data?
What is nonstructured observation
500
Drawback of contrived observation.
What is would the data collected resemble a real-life setting
500
This observation may be contaminated by respondent-induced errors.
What is nondisguised observation
500
The speed with which a respondent provides an answer.
What is response latency
500
Can give only relatively crude or imprecise indications of a phenomenon.
What is indirect observations
500
Which type of observation is generally easier to record and analyze?