data from previous marketing research and historical sales data are both types of this kind of research
What is secondary research
100
List four characteristics given in class for DSS Systems
What is Interactive, flexible, discovery oriented and accessible
100
### means what when found on a press release
What is end of copy
100
define a marketing utility
What is the value added to products by the functions of marketing
200
When Mars Dandy used computerized mall intercept interview techniques to determine how and when people buy chocolate, it would have most likely used what method to gather the information
What is computer assisted personal interviewing or computer assisted self interviewing
200
Give an example of how a DSS could be used by a manager to evaluate monthly sales
What is answers vary, but include calling up totals, comparing totals to previous months etc.
200
What is the difference between a feature and a benefit?
What is a feature is a characteristic of a product a benefit is what it does for you
300
Information collected for the first time for the purpose of solving a particular problem under investigation is called
What is primary research
300
Define Cold Calling
What is approaching customers without any prior form of communication or screening
400
The major advantage of this type of research is the quality of information. The major disadvantage is cost
What is in home surveys
400
How has blogging effected the way marketers do business?
What is Keeping track of the bloggers an what they say to contribute to research. answers may vary.
400
This utility adds value to a food truck by operating during lunch hours.
What is time utility
500
This type of research gathers a group of pre-qualified people to discuss a product they have had some familiarity with.
What is a focus group
500
The group of people I want to focus my marketing efforts on are known as. . .
What is a target market
500
These are the four utilities associated with marketing