Wendy's is asking customers how they feel about their new cookies. What type of research is this?
100
Attitude research is designed to determine how people feel about certain products.
What is Attitude Research?
100
Qualitative Research
The type of research that tries to answer questions about "why" or "how", is what definition?
100
6
How many types of marketing are there?
100
Qualitative and Quantitative research.
What are the two types of research, one that answers why and how and the other answering how many and how much.
200
Quantitative
A survey asks how many siblings you have, what type of research is this?
200
Market intelligence is concered with the size, location, and/or makeup of the market for a particular product or service
What is market intelligence?
200
Your welcome
Automatic 200 points
200
An marketing information system and product research.
What do all business need for marketing, there are two answers?
300
Product Research
A company sends you a new product in the mail and ask you to tell them what do you think about it. What type of research is this?
300
Researching the effectiveness of a printed advertising message for recall, communication, and persuasive ability.
What is media research?
300
Marketing Research is concerned with the size, location, and the makeup of the market for a particular product or service.
Define Marketing Intelligence
300
An marketing information system
In order to conduct marketing research, what do businesses need
300
Open ended
What type of question is this, "What is your favorite color". Open ended or close ended?
400
Media Research
An website counts the amount of time that you go on their website in a week, what type of research is this?
400
An database is a collection or file of related information about a specific topic
What is an database?
400
Customer, employee, and industrial satisfaction surveys are used to gather information about existing products and service and are examples of techniques.
Define Attitude Research
400
Attitude research, product research, marketing research, qualitative research, media research, and quantitative research.
What are the six types of marketing?
400
Sample
What is part of the target population that is assumed to represent the entire population?
500
Attitude Surveys
Marriott ask overnight quest to complete a customer satisfaction survey, what type of marketing research is this?
500
Quantitative research is research that answers questions of "how many" and " how much"
What is quantitative research?
500
Product research is used to identify opportunities, solve problems, and implement plans and monitor performance.
Define Product Research
500
Attitude research
What is the use of random samples and opinion polls that can be generalized to the entire population are important elements