The process and methods used to gather information, analyze it, and report findings related to marketing goods and services.
100
Product Research
Research that centers on evaluating product design, package design, product usage, and consumer acceptance of new and existing products.
100
lets companies know what products to produce.
what does research do?
100
primary
Tommy Hilfiger sends out a survey to past purchasers of its clothing.
100
Qualitative research is used to dive deeper into thoughts and opinions.
What is qualitative research?
200
Marketing
the action or business of promoting and selling products or services, including market research and advertising.
200
Media Research
Also known as advertising research; focuses on issues of media effectiveness, selection, frequency, and ratings
200
Individual businesses, various manufacturers, wholesalers, retailers, departments within local, state, and federal governments, and nonprofit organizations all conduct marketing research
Who uses marketing research?
200
secondary
A company uses an existing database to send out a preferred customer sale announcement.
200
Quantitative research provides insights to the problem or help develop ideas or a hypothesis.
What is quantitative research?
300
database
A collection of related information about a specific topic.
300
Qualitative Research
Marketing research that focuses on smaller numbers of people and tries to answer questions that begin with “why” or “how
300
there is all kind of ways.
What is a way to measure the effectiveness of an advertisement?
300
primary.
a local supermarket conducts a taste test during shopping hours
400
Quantitative Research
Marketing research that answers questions that begin with “how many” or “how much
400
Attitude Research
Also known as opinion research; designed to obtain information on how people feel about certain products, services, companies, or ideas.
400
usually by surveys
How is the research done?
400
primary
A local mall conducts personal interviews with customers on Saturday mornings
500
Secondary Research
involves the summary, collation and/or synthesis of existing research
500
primary research
is any type of research that you go out and collect yourself. Examples include surveys, interviews, observations
500
Answers may vary
why is marketing research important.
500
secondary
Dancer's Pashions examines operating ratios available from Dun & Bradstreet for apparel stores of its size.