Questions
True or False
Research Types
Overall
100
Answers questions that start with "how many" or "how much".
What is Quantitative research
100
Attitude research is someones opinion on something.
What is true.
100
Gathers information about existing or potential market
What is Marketing Intelligence Research
100
Gathering info, analyzing, and reporting the findings related to goods or services
What is Process and methods used in marketing research
200
Question describing how a person behaves.
What is Behavioral Questions
200
Demographic Questions are questions based on your characteristics.
What is true
200
Research type that defines the size of market or target
What is Marketing Intelligence Research
200
Who usually hire outside marketing companies?
What is Small Businesses
300
Involves the process and methods used to gather information, analyze it, and report the findings related to goods and services.
What is Marketing Research
300
You should not write questions in logical order and numbered because it sounds to choppy.
What is False
300
Research that is used to gather information about a product's design, packaging, and usage
What is Product Research
300
Who has large in house research departments and marketing employees
What is Large companies
400
Used to gather information about a products design, packaging, and usage.
What is Product Research
400
Media Research is the study of the effects
What is True
400
Known as "Opinion" Research
What is Attitude research
400
This research type uses surveys or questionnaires
What is Quantitative Research
500
Helps define potential target market for a particular product or service and how to reach potential customers.
What is Marketing Intelligence Research
500
In questions, write as many answer choices as possible to give the reader a variety of choices.
What is False
500
Answers types of questions that start with how many or how much
What is Quantitative Research
500
Used to determine effectiveness of various medias to advertise
What is Media Research