Show:
You Outa Know
Product
Place
Price
Promotion
100
Product, Price, Placement, Promotion
What is the marketing mix?
100
This can either be a good or a service.
What is a product?
100
The set of approaches and techniques that ensures a seamless value chain from producers to customers.
What is supply chain management?
100
This is at the center of all pricing decisions.
What is value?
100
Incentives or excitement buiding programs that encourage the purchase of a product or service.
What are sales promotions?
200
The intangible sought in every transaction.
What is value?
200
This is the main difference between a service and a good.
What is intangible?
200
This a a computer-to-computer exchange of business documents from retailer to vendor and back again.
What is Electronic Data Interchange? (EDI)
200
Pricing to match or be similar to other companies or corporations is classified as this.
What is competitive parity?
200
An organizational function that manages a firm's positive image, handling unfavorable stories or events, or publicizing good things.
What is public relations?
300
Global marketers often do this to respond differences in real income in global markets.
What is adjusting package size and/or price?
300
Wal-Mart has the Equate brand and K-Mart has the American brand.
What is What are store brands?
300
Little bitty bugs placed in the correct place so that the supply chain can make sure they're in the "right" place.
What are radio frequencey identification tags?
300
This measures how changes in price affect the quantity of the product demanded.
What is Price elasticity of demand?
300
Type of promotion or marketing like the "Tour de Cure" or "Relay for Life".
What is cause-related marketing?
400
Marketers have found that this is useful in predicting consumer behavior.
What is is psycholgraphics and demographics?
400
Segmentation using two or more criteria; for example location and age.
What is geo-demographic
400
Merchandise that is ready to be placed on the selling floor immediately upon arrival at the store.
What is floor-ready merchandise?
400
This pricing strategy stresses retail prices that fall somewhere between regular, non-sale prices, and deep discounts offered by other retailers.
What is EDLP (everyday low pricing)?
400
This type of marketing appeal aims to satisfy a consumer's psychological rather than utilitarian needs
What is emotional appeal?
500
When marketers conduct their own research, it is called this.
What is primary research?
500
The result of the process of gathering information about your competitors, products, and methods to see what they are doing.
What is competitive intelligence?
500
This "quick response" system is also known as a.......
What is Just-in-time (JIT) inventory system
500
Total costs are figured on two types of what associated costs.
What are fixed and variable costs
500
This is a sales display technique, often called "POP", and is used to grab consumers at the check-out counter.
What is a point-of-purchase displays?