Functions of Marketing
Name the 6 functions of marketing
What is Distribution/Channel Management, Marketing-Information Management, Pricing, Product/Service Management, Promotion, and Selling?
Sales and deals closing on a regular basis.
What is Being Consistent?
The 4 Ps of Marketing
What is product, price, place, and promotion?
All the combined impressions and experiences associated with a particular company, good, or service.
What is Branding?
Actions marketers take to create a certain image of a product in the minds of customers.
What is Positioning?
Provides usable information to make business decisions.
What is Marketing-Information Management?
Being able to actively listen to a prospect, ask guiding questions to truly identify personal pain points and use that knowledge to tailor a solution for the individual customer.
What is Problem-Solving Skills?
The amount that consumers are willing to pay for a product.
What is Price?
Legal method for protecting brands from misuse externally.
What is Trademark?
Group of closely related products manufactured by a business.
What is Product Line?
Designing, producing, maintaining, improving, and obtaining products to meet customers' wants and needs.
What is Product/Service Management?
Recognizing a person’s pre-existing wants and needs and helps them find the solution that works for them rather than trying to convince them that they need your product or service.
What is Anticipating Customer's Needs?
The consideration of where the product should be available and how it will be displayed.
What is Place?
A summary of what a business owner wants a business to become.
What is a Vision Statement?
All types of products a company makes or sells.
What is Product Mix?
Transporting, storing, and handling goods from the manufacture to the consumer.
What is Distribution/Channel Management?
Adjusting their strategy and approach to fit their audience and the situation.
What is Adapting to Change.
Communicating to consumers that they need this product and that it is priced appropriately.
What is Promotion?
All the opportunities which businesses have to connect with customers and reinforce their brand value.
What is Touch Points?
Number of different product lines.
What is Product Width?
Advertising via newspapers, commercials, etc.
What is promotion?
Understanding the needs of a customer and is able to relate on a deeper level.
What is Reading Customer Behavior?
The item being sold.
What is Product?
A brief summary of what a business owner wants a business to be doing.
What is a Mission Statement?
Number of items offered within each product line.
What is Product Depth?