6 Consumer Motives
Are reasons to purchase based on facts or logic
Rational Motives
Is a purchase made with no planning or research.
Impulse Buying
Choosing where in the world you want to advertise
Geographic Segmentation
On a standard traffic light where is the green
Bottom
Are reasons to purchase based on feelings
Emotional Motives
Is a purchase made quickly and with little thought.
Routine Buying
Choosing who to market to based on their interests
Psychographic Segmentation
How many curves are in a standard paper clip?
3
Are based on the product’s ability to increase the consumer’s social status.
Prestige Motives
Is one that requires some amount of research and planning.
Limited
Choosing who to market to based on the census facts about a person
Demographic Segmentation
Which was the last state
Hawaii
Are reasons to purchase based on the product’s ease of availability or use.
Convenience Motives
Involves a great deal of research and planning.
Extensive
Choosing who to market to based on which type of purchaser you want to buy from you
Behavioral Segmentation
What country first granted women the right to vote?
New Zealand
Are reasons to purchase based on the preference of one particular store or business over another.
Patronage Motives
This buying decision is used when replacing your toothpaste
Routine
Using all the segmentations together, you can create a ___________ _________
Customer Profile
What is the main difference between toilets in Australia and toilets in the USA