Ethics in Marketing
This type of campaign tricks consumers with an enticing offer that doesn’t actually exist.
What is bait-and-switch?
The first stage in the product life cycle.
What is an introduction?
A pricing strategy based on what it costs to produce an item.
What is cost-based pricing?
In Air, Nike took a risk by signing this player.
Who is Michael Jordan?
This cookie brand “won the Super Bowl” with a single tweet.
What is Oreo?
Marketing ethics are crucial because they build this with customers.
What is trust?
This marketing concept breaks down customers into distinct groups.
What is market segmentation?
A pricing method that undercuts competitors to gain market share.
What is penetration pricing?
This type of endorsement helped build the Air Jordan brand.
What is celebrity endorsement?
Emotionally driven ads often go viral due to this effect.
What is emotional storytelling?
A major ethical issue where companies misuse this kind of consumer data.
What is private/personal data?
The process of creating and testing a new product before launching it.
What is new product development?
This pricing tactic involves charging a high price initially.
What is price skimming?
In marketing, this narrative technique builds emotional connections with consumers.
What is storytelling?
This term describes creative, low-budget marketing stunts
What is guerrilla marketing?
This term refers to a company’s efforts to contribute to society while marketing.
What is Corporate Social Responsibility (CSR)?
A strong brand includes this visual symbol.
What is a logo?
A pricing technique that plays on emotions, like $9.99.
What is psychological pricing?
The Social Network highlighted this platform’s rapid growth.
What is Facebook?
Sports teams use this tactic to connect fans directly with content.
What is social media engagement?
Give one real-world consequence of unethical marketing.
What is a lawsuit / customer boycott / loss of reputation?
This determines how a product is seen compared to the competition.
What is positioning?
This economic principle affects pricing by controlling availability and desire.
What is supply and demand?
Legal battles in The Social Network involved this kind of ownership issue.
What is intellectual property?
A campaign that features team logos and time-limited merchandise is known as this.
What is a limited-time promotion?