Brand Terms
Tagline/slogon
A short and memorable phrase that encapsulates the essence of a brand and its often used in advertising
Display
presenting merchandise categories in order to excite,stimulate and encourage consumer and motivation and interest for creating sales and increasing profit
Marketing
The process of developing, promoting, and distributing products to satisfy customers needs and wants.
Name the 4 Ps
Price,Promotion,Product,Place
What are the 7 functions of marketing
distribution,promotion,financing,selling,market information, product service management,pricing
Brand ambassador
an individual,often a celebrity or influential figure,who promotes and represents a brand to build awareness and credibility.
Point of sale
services that enable merchants to make in-person sales. At the point of sale, the merchant calculates the amount owed by the customer, indicating that amount.
Exchange
the trade of things of value between the buyer and seller so that each is better off as a result.
Price
the amount of money expected, required, or given in payment for something.
What is distribution?
the action of sharing something out among a number of recipients.
Brand recall
the ability of consumers to remember and recognize a brand among competing brands,often measured through brand awareness surveys.
planogram
sketches or drawings of the placement of merchandise on fixtures positioned on selling floor, walls and display
Entrepreneurs
a person(s) who organizes and operates and assumes financial risk of new business venture
promotion
done or used to make people aware of something
What is market information
data and insights about a specific market or industry that businesses use to make informed decisions
Rebranding
the process of changing a brand's identity,which may include its name,logo,design elements, or overall brand strategy
Focal point
emphasized element within a display or merchandise presentation; central focus of the display from which the viewer’s eye may move in order to view other
Wholesaler
physically handling goods in large quantities then reselling goods(usually in smaller quantities)to retailers
Product
An article or substance that is manufactured or refined for sale
What is product service management
the process of creating, supporting, and improving the services
Brand image
the perception that consumers have about a brand,which may be shaped by advertising word of mouth,overall brand experience
Visual hierarchy
The arrangement of visual elements in order of importance or prominence to guide viewers attention effectively
Distribution
an agent who supplies goods to stores and sold other business that sells to consumers
Place
Where the consumer buys the product
What is financing
provide funding for (a person or enterprise).