THE 4 P’s OF MARKETING
A company changes the size, packaging, and features of an existing product to better meet customer needs. Which “P” is being adjusted?
Product
This occurs when total revenue is greater than total expenses.
Profit
A celebrity publicly supporting a product is known as this.
Endorsement
A specific group of consumers a business wants to reach.
Target Market
A company’s logo, name, and slogan are part of this.
Brand/branding
A streaming service offers a student discount and multiple subscription tiers. Which “P” is MOST directly involved?
Price
The money a business earns before expenses are taken out.
Revenue
When a company pays to have its logo on a team’s jersey, it is a ____.
Sponsorship
Age, gender, income, and education are examples of this.
Demographics
A fast-food chain sponsors a local concert and hands out free samples. This marketing effort is designed to increase visibility and sales. Which concept does this illustrate?
Promotion
A sneaker brand sells only through its own website and exclusive pop-up shops. Which “P” is being strategically controlled?
Place
If expenses are higher than revenue, the business experiences this.
Loss
One major risk of celebrity endorsements if the athlete gets in trouble.
Damage to the brand's image
Businesses use this to analyze strengths, weaknesses, opportunities, and threats.
SWOT Analysis
Sales, coupons, and giveaways are examples of this.
Sales Promotion
A company launches an ad campaign, partners with influencers, and runs a limited-time giveaway. Which “P” do all of these tactics fall under?
Promotion
The point when revenue equals expenses is called this.
Break Even Point
Nike paying athletes like LeBron James is an example of this strategy.
Endorsement marketing
The group of similar businesses fighting for the same customers.
Competition/competitors
Using social media influencers is a modern form of this.
Promotion/Product promotion
A luxury watch brand keeps prices high to maintain an image of exclusivity. Which “P” is being used to influence brand perception?
Price
A business earns $10,000 in revenue and has $7,500 in expenses. What is its profit or loss?
Profit of $2,500
A sports drink brand targets males ages 13–24 and chooses a popular professional gamer as its endorser instead of a traditional athlete. Which two marketing concepts explain why this endorsement is effective?
Demographics & target market alignment
Before launching a new product, a business studies customer age, income, lifestyle, and buying habits to decide who to market to. What marketing process is being used?
Market research
Two companies sell similar products, but one stands out because consumers strongly recognize and trust its name. Which branding concept explains why that company has a competitive advantage?
Brand Loyalty