The Four P's
Apple releases a new iPhone at $1,200 to capture high end users, then lowers the price six months later to attract budget conscious buyers. What is this pricing strategy called?
Price Skimming
You are launching a new high end organic baby food. Who would most likely come to but it.
Parents
Unlike demographics, this type of segmentation looks at internal factors like a consumer's personality, values, and interests.
Psychographic Segmentation
If a brand changes its Price and customers start complaining in the comments this metric will technically go up even if the sentiment is negative.
Engagement Rate
What does the "S" stand for in SMART
Specific
A new streaming service enters the market with a very low subscription fee of $1.99/month specifically to steal customers from Netflix quickly. What is this strategy?
Penetration Pricing
A video game designed for competitive online play
Teenagers
A company selling luxury jewelry specifically targets individuals with a household income over $150,000. Which demographic factor are they using?
Income
A brand’s total likes stayed the same, but they gained 10,000 new followers who didn't interact. What happened to their engagement rate.
it decreased
"I will read every book ever written by next Tuesday." What SMART goal is this?
Relevant
Buy One, Get One Free" and limited-time coupons fall under which specific category of Promotion?
Sales Promotion
Market Crash: Dividing a market based on countries, regions, or cities.What am I? Get it wrong, you lose 100 points with the amount that's on here too.
geographic segmentation
This type of segmentation divides a market based on objective, measurable data like age, gender, income.
Demographic segmentation
Double Jeopardy: If a post has 100 likes and 500 impressions, this is the calculated Engagement Rate.
20%
Our marketing team will double our total company revenue by the end of this month. What two SMART goals are in this
S and A/Specific and Achievable
This "P" refers to the specific combination of goods, services, or ideas that a company offers to its consumers.
Product
Rewards programs are designed to segment and retain heavy or loyal users based on their long-term behavior
Brand Loyalty
A toy company creates a marketing campaign specifically for "Gen Alpha" children that are born in 2010. This is an example of segmenting by what demographic variable?
Age
To calculate engagement rate per reach, you divide total engagements to calculate it per follower, you divide by this by what?
Total Follower Count/Total Followers
What does the T mean in the SMART goals
A deadline or specific time frame that is essential to create urgency and focus.
Apple decides to open a flagship store in a luxury mall in Paris. In the 4Ps, they are focusing on this specific element
Place
A coffee shop in a rainy city offering Rainy Day coupons via a mobile app to frequent morning commuters
Geographic and Behavioral
Double Jeopardy: A brand targets people who value environmental activism and lead an outdoors lifestyle. This is Psychographic segment is aiming to what?
Values/Lifestyles
On platforms like Instagram or LinkedIn, this specific type of engagement is often weighted more heavily by the algorithm than a "like" because it shows deeper interest.
Share
This is the specific "T" word used to describe a goal that is anchored to a specific point in time
Time-bound