Products & Services
What term describes anything offered to a market to satisfy a want or need?
Product
Product development, introduction, growth, maturity, and decline are stages of what?
The amount of money charged for a product or service
Price
"Just Do It" is an example of a...
Tagline
The x-axis on the Product Life Cycle graph
Time
Products can be divided into two categories. They are
Services and Goods
The stage where sales and profits are highest
Maturity stage
The lowest price a company can sell their product for
Price floor
The image a company or entity showcases that portrays its service and core values
Brand
Whereas design is focused on functionality, style is focused on?
Appearance
Self-expression, lifestyle, aspirations, and dreams is a _______ of a Harley-Davidson motorcycle
Core value
Electric vehicles are in what stage of the Product Life Cycle?
Growth stage
Pricing strategy based mainly on production costs?
Cost-based pricing
Logos, color schemes, mission statement are all components of?
Brand Identity
Colgate toothpaste, mouthwash, and toothbrushes together are examples of?
A company's product line
The product level that includes warranties, delivery, and after-sale service
Augmented product
The Maturity stage of the PLC matches with which Adopter Group?
Mainstream
People judge the quality of products from their price (higher price = better quality) due to?
Psychological pricing
Having a seal use for tampering evidence is what function of packaging?
Safety
A company focuses less on selling and more on how customers feel when they enter the store to create value by
(Creating and managing) customer experience
"Services cannot be seen, tasted, felt, heard, of smelled before they are brought" is which of the 4 service characteristics?
Service Intangibility
At this stage, a company's distribution strategy is to phase out unprofitable outlets
Decline
Reducing price, raising perceived value, improving quality and increasing price, or launching a low-price fighter brands are all responses to what?
Competitor's price cut
A good design starts with?
Observing and understanding the customers' needs
McDonald's changing menu items in different countries is a strategy used for?
International product and services marketing