Show:
Distribution P = Place
P=Price
P = Price 2
Services
Global
100

Operates as a link between producers and ultimate consumers or organizational buyers


What is a Middleman?

100
This strategy involves charging a high price for high quality prestigious goods.
What is Prestige or Premium Pricing?
100

Competitors in a market collude to set the final price of a product


What is Price Fixing?
100

Activities performed by sellers and others that accompany the sale of a product and that aid in its exchange or its utilization

What is a Service?
100
This Seattle based company has changed how the world shops.
What is Amazon?
200

A merchant establishment operated by a concern that is primarily engaged in:

Buying

Taking title

Storing and physically handling goods in large quantities

Reselling goods to retailers or to organizational buyers


What is a Wholesaler?
200

Prices are set at one or a few cents or dollars below a round number in order to create the perception that the price is low


What is odd-even pricing?
200
This government agency monitors illegal pricing practices.
What is the FTC?
200
Give an example of Mixed product, that is a product that is tangible but also has an intangible component
What is_________________

Oil Change

Restaurant meal

Suit with alterations


200
Name 2 environmental factors that must be considered in Global Marketing?
What is Political, kegal, technological, economic, social, cultural?
300

A merchant middleman who is engaged primarily in selling to ultimate consumers

What is a Retailer?
300
Time Warner, (Spectrum) uses this pricing strategy for internet, cable and telephone.
What is bundling?
300
This type of pricing misleads the customer into thinking it is really a better deal than it is.
What is Deceptive Pricing?
300
This characteristic of services means that they can only be used at the time they are offered. They can't be inventoried, stored or transported
What is Perishability?
300
Name one potential issue regarding marketing communications when marketing globally?


What is

Language barrier

Unavailability of media traditionally used in domestic markets ?


400
In some industries wholesalers are referred to as a________________
What is a Distributor?
400
Name one pricing objective

What is

To achieve a target return on investment

Stabilization of price and margin

To achieve a target market share

To meet or prevent competition


400

This type of pricing Involves adding a percentage to the invoice price in order to determine the final selling price


What is Markup pricing?
400

Service provider’s efforts to understand the customer’s needs


What is Empathy?
400
Name one way to enter a global market

What is Exporting

Licensing

Franchising

Joint ventures

Strategic alliances

Direct ownership?

500
Because of this, many brick and mortar stores have closed or have at least seen a reduction in sales.
What is e-commerce? or online retailing?
500

Seller charges a relatively high price on a new product initially in order to recover costs and make profits rapidly and then lowers the price at a later date to make sales to more price-sensitive buyers


What is Price Skimming?
500

Involves adding a desired rate of return on investment to total costs

  What is Rate-of-return pricing?

500
This is one of the largest industries, although people often don't always think in those terms. Remember, if you are using this industry, you are ultimately a customer, and you have the ability and right to shop elsewhere.
What is Healthcare?
500
This Global Marketing Mix has the same product mix across all markets
What is Standardization?
600
When technology eliminates a channel in the distribution process.
What is Disintermediation?
600

Seller charges a relatively low price on a new product initially in order to grow a market, gain market share, and discourage competition from entering the market


What is penetration pricing?
600

Measure of consumers’ price sensitivity which is estimated by dividing relative changes in the quantity sold by relative changes in price


What is Price Elasticity?

600
This service industry uses technology to get to the customer in real time but has had problems with overcapacity and bad customer service.
What is the Travel Industry?
600
This Global Marketing Mix adapts the mix to the local market. Example McDonalds in Europe offers Asian Cuisine
What is Adaptation?