Marketing pricing
The process of planning, pricing, promoting, selling and distributing goods or services which help satisfy a customer’s needs and wants
What is Marketing?
Analyzes a businesses strengths, weaknesses, opportunities and threats
What is SWOT analysis?
Aggregating process which clusters people with similar needs into market segments
What is Segmentation?
The exchange rate used to purchase products or services
What is Price?
Obtain goods from a manufacturer or wholesaler to sale to the final consumer
Series of companies who participate in the flow of products from producer to the final customer
What is Channels of Distribution?
Is using statistical data which describes a population through personal characteristics?
What is Demographic Segmentation?
Is made up of what Marketers call the 4P's.
What is Marketing Mix?
Are evaluated as internal factors controlled by the business.
What are Strengths and Weaknesses?
Changes in households, the economy, politics and workplace; changes in personal attitudes about health, time, fun and general living
What is Trends?
Consists of dividing people by Age and targeting a certain Age.
What is Segmentation By Age?
Is concerned with getting the product at the right place at the right time.
What is Place ?
Obtain goods in large quantities from the manufacturer and resells them to an industrial user or retailer.
What are Marketing Outlets?
Managing market information to maximize business decisions
What is MIM or Marketing Information Management?
Groups consumers by ethics backgrounds.
What is Segmentation by Ethnicity?
Applying promotional techniques to potential customers
What is Promotion?
Obtain goods from the manufacturer and resell them to an industrial user or retailer.
Who is Wholesalers?
When combined, help overcome marketing separations and discrepancies.
What are the Seven Pillars of Marketing?
Babies born between 1965-1977; children of dual-careered parental homes and rising divorce rates; media savvy; big spenders in cosmetics, electronics, clothing and entertainment; reached through sharp images music and humor
What is Generation X?
Is any need-satisfying good or service from a company.
What is Product?