5Ps
What are the five components of the marketing mix, often called the 5 Ps?
Answer: Product, Price, Place, Promotion, and People.
What is a “target market”?
Answer: The specific group of customers most likely to buy a product or service.
What does SWOT stand for?
Answer: Strengths, Weaknesses, Opportunities, and Threats
When and where is DECA Districts?
Answer: Friday, November 14th at Trojan Arena (Fountain-Ft. Carson HS)
What is one thing you should always do before handling food or drinks at Kadet Coffee?
Answer: Wash your hands with warm, soapy water for at least 20 seconds.
What is the “Product” in the marketing mix?
Answer: A good or service that satisfies a want or need.
Which four main ways can marketers segment a market?
Answer: Demographic, Psychographic, Geographic, and Behavioral segmentations.
Which two parts of SWOT are internal factors?
How should you dress for a DECA competition? What must the boys wear? What is absolutely not allowed?
Answer: Dress professionally—suits or coordinated separates and dress shoes (blazers/suit jackets are a great bonus!)
Guys must wear a tie!
No denim, sneakers, or graphic tees!
A customer complains that their drink tastes off. What's the most professional way to respond?
Answer: Apologize, remake it quickly, and thank them for letting you know.
What is the main goal of “Place” in the marketing mix?
Answer: To get the right product to the right customer at the right time, place, and quantity.
Give three examples of characteristics that would fall under the demographic segmentation.
Answer: Age, gender, income level, education level, marital status, etc.
A competitor's new app is drawing away your customers. In SWOT, what does this represent?
Answer: A threat
What is the key to "winning" a DECA roleplay?
Answer: Addressing the Performance Indicators
T/F: Everyone should grab a new rag to use when starting work in Kadet Coffee. Even if it's not dirty, you need to dispose of it at the end of your shift.
Answer: No! Only 1 or 2 rags are needed to wipe down counters. If the rag is not dirty at the end of your shift, rinse it and lay it on the counter for the next block to use.
What is the difference between a feature and a benefit of a product?
Answer: A feature is a fact or attribute of the product, while a benefit explains why that feature matters to the customer.
What does psychographic segmentation focus on?
Answer: People’s lifestyles, attitudes, values, and opinions.
A business has loyal customers and strong sales but outdated technology. Identify its main strength and weakness.
Answer: Strength = loyal customers/sales; Weakness = outdated technology.
What does DECA stand for today?
Answer: DECA—An Association of Marketing Students (no longer “Distributive Education Clubs of America”).
What’s the most forgotten item to be cleaned in the shop?
Answer: The milk steamer wand
What is one internal factor and one external factor that can affect pricing decisions?
Internal – cost of goods or operating expenses. External – competition, supply and demand, or government regulations.
A company learns that customers who buy protein shakes are loyal to a certain brand, buy the drinks often, and like to order online. What type of segmentation in this?
Answer: Behavioral
What do the 3C's stand for when doing a SWOT analysis?
What does Instructional Area in a role play mean? How do you know what your Instructional Area is for your role play?
Answer: The Instructional Area is the "theme" of your role play. This is what the PIs will be focused on.
Instructional Areas are in the color-coded chart in the Events and Membership IDs spreadsheet (DECA Group - Resources Tab).
What are the steps of ringing in an order for a customer paying by credit card?
Answer: 1. Select their order in the register menu.
2. Write the order down on a cup to be made.
3. Hit the Tender button.
4. Type in the amount that will be charged to the card and hit the Credit Card button.
5. On the laptop, select the amount of their purchase, scroll down and select "Swipe."
6. Run the card and enter the 3-digit CVC code and enter the zip code.
7. Scroll back to the top and select "Submit."
8. If processed, the screen will say "Submission Completed."