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Marketing 1
Marketing 2
Marketing 3
Marketing 4
100
the process of planning, pricing, promoting, selling, and distributing goods or services
What is marketing
100

An example of Out of Home marketing is . . .

billboards or bus benches

100

The 4 Ps are usually called this.

Marketing mix

100

a printed sheet of paper informing about something, usually
folded and provided for free

brochure

200
the idea that you must satisfy a customer’s needs and wants in order to make a profit.
What is the marketing concept?
200

The individuals who buy the product are called this.

customers

200

B2B is an acronym for this

Business to Business

200
is any activity related to making a product
What is production?
300
• Analyzing a market by specific characteristics in order to create a target market
What is marget segmentation
300
• involves family criteria.
What is Psychographics
300
• involves statistics about where people live.
What is Geographic segmentation
300

SMART Goals are an acronym for this:

Specific, Measurable, Actionable or Attainable, Realistic and Time-bound or Time

400

is a form of promotion that can be negative

What is Publicity

400

THE MOST RELIABLE WAY TO SELECT CONSUMER SEGMENTS is TO FIND OUT THIS.

Customer needs

400
• include gender and occupation
What is Demographics
400
• usefulness added to the product through communication.
What is utility?
500
• is based upon independent decisions by businesses and consumers with only a limited government role
What is Private enterprise
500

When marketing wants to know more about their target, they group together in a room with consumers using a one-way mirror.

Focus Group

500
• is when one supplier offers a unique product.
What is A monopoly
500

A specific group of people you want to reach with your product.

target market