Show:
Vocabulary
Utilities
Marketing Mix
Market Identification
Misc.
100
What is a tangible item?
What is goods.
100
what type of utility is this? walmart open 365 days a year
What is time utility
100
Define; Marketing Mix
What is place, price, product, and promotion
100
The group identified for a specific product
What is target market
100
what does buisness competition due to prices
What is lower prices
200
What are people who share similar needs and wants and who have the ability to buy a given product?
What is market
200
what is adding sugar, milk, and cream?
What is form utility
200
Activites related to advertising, personal selling, publicity, etc...
What is promotion
200
What is the percentage of total sals volume generated by all companies that compete in a given market?
What is market share
200
what are some econmic benefits from marketing, other than lowering prices?
What is new and improved products, added value and utility, and variety.
300
What are the attributes of a product/service that make it capable of satisfying consumers' wants and needs?
What is utility.
300
What is a salesperson explaining the benefits and features of a product to a customer?
What is information utility
300
what the customer is willing and able to pay?
What is price
300
People who purchase goods and services for their own personal use.
What is consumer market
300
what is an intangible item?
What is services
400
What is the idea that a buisness should strive while making its consumers' happy?
What is marketing concept
400
what is having a convienent store down the road?
What is place utility
400
Features, brand names, service, warrenty, etc...
What is product
400
People who buy a good or service to use in their operations
What is industrial market
400
Name at least three of the seven core marketing functions
What is channel management, market planning, marketing information management, pricing, product/service management, promotion, and selling
500
What is the percentage of total sals volume generated by all companies that compete in a given market?
What is market share
500
what is the exchange of a product for money?
What is possession utility
500
the means of getting the product into the hands of the consumer
What is place
500
Lists information about the target market
What is customer profile
500
Name at least four of the skills or knowledge needed in buisness.
What is buisness law, communications, customer relations, economics, emotional intelligence, entrepeneurship, financial analysis, human resource management, informational management, marketing, operations, professional development, and strategic management.