Scenarios
What type of segmentation would a toy store use to find its target market?
Demographic
A market research method used to divide a market or customer group into segments based on lifestyle, values, beliefs, social status
Psychographic
What segmentation would a Skii store use to find its target market?
Geological
The process of sorting and grouping customers based on the behaviors they exhibit
Suppose some people use cat litter to clean up oil. How could litter companies segment their target market?
A precise form of audience identification based on data points like age, gender
Demographic
What type of segmentation would Gucci use to find its high-end target market?
Psychographics
The practice of dividing your audience based on geographic location, from country to zip code.
Geographic