Love Marketing
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
What is Marketing
A formal written document that directs a company's activities for a specific period of time.
What is a Marketing Plan
Goods & Services purchased from other countries
What are Imports
Taking action and doing what needs to be done without being asked.
What is Initiative
Goods & Services sold to other countries but controlled by governments of the countries involved
What are Exports
A business enterprise that a domestic company and a foreign company undertake together.
What is Joint Venture
Pricing products unreasonably high when the need is great or when consumers do not have other choices.
What is Price Gouging
If you get a __________ on an invention, you alone own the rights to that item or idea.
What is a Patent
A system that involves finding customers and keeping them satisfied.
What is Customer Relationship Management
A blending of the product, price, distribution, and promotion used to reach a target market.
What is Marketing Mix
The economic rule that price & quantity supplied move in the same direction.
What is Law of Supply
Marketing activities increase demand, and this helps to ___________ prices.
What is Lower
The physical development of a country.
What is Infrastructure
An assessment that lists and analyzes the company's strengths and weaknesses, opportunities & threats.
What is SWOT analysis
A word, name, symbol, sound, or color that identifies a good or service, and cannot be used by anyone but the owner.
What is Trademark
The government acts as a _____________ to protect consumers, employees, investors, and the environment.
What is Regulator.
The output of goods and services produced by labor and property located within a country.
What is Gross Domestic Product (GDP)
The goal of market segmentation is to identify the group of people most likely to become customers and referred to as ________________.
What is Target Market
A description of the ultimate goals of a company. Summarizes why a company exists, identifies goods and services offered and the target market.
What is a Mission Statement
Businesses that provide products and services for any government institution or project must adhere to certain guidelines because _______________.
It is the taxpayer's money that is being spent.
A system that consists of cash registers and peripherals (scanners, touch screens, handheld checkout devices, printers, electronic kiosks)
What is Point of Sale Systems
An added value in economic terms - an attribute of goods or services that makes them capable of satisfying consumers' wants and needs.
What is Utility
The role of ____________ is border protection, disaster recovery, and airport security.
What is Homeland Security
Reoccurring changes in economic activity.
What is Business Cycle
A private, secure network, usually within a company or organization that contains proprietary company data and can be accessed only by internal users.
What is Intranet