Marketing Concepts
This word means how much money a company plans to spend on advertising.
budget
This is a company that creates advertisements for other businesses.
advertising agency
This verb means to buy something.
purchase
This word means a lower price than usual.
discount
This is a small piece of paper that shows what you bought and how much you paid.
receipt
This term refers to how well people know about a product or brand.
awareness
This is a small amount of a product given to customers to try for free.
free sample
This means to return something and get your money back.
refund
This phrase means a product is being sold at a reduced price.
on sale
This is a card used to pay for things without cash.
credit card/debit card
This means to communicate an idea or feeling to customers through advertising.
convey a message
This is a printed advertisement, usually given in the street or mailbox.
flyer
This means to give something back and receive a different item.
exchange
This refers to the range between the lowest and highest price of something.
price range
This person takes your money when you pay in a store.
cashier
The company wants to ______ more customers by offering discounts.
attract
Bright colors and discounts are used to ______ customers to buy something.
tempt
I need to ______ money if I want to buy a new phone.
save up
I bought this jacket at a great ______. It was much cheaper than usual.
bargain
The company offers a two-week ______ so customers can test the product.
trial period
This is a long-term plan designed to achieve marketing goals.
strategy
This phrase refers to how products are arranged in a store to attract attention.
shop display
This phrase means to change your decision.
make up one's mind
This is a limited-time deal offered to customers to encourage buying.
special offer
This is a promise that a product will work properly or be repaired/replaced.
guarantee