Consumer Behaviour
What is one reason a consumer might ignore a product even if they need it?
Poor packaging, high price, bad reviews, low visibility.
What is packaging?
The container or wrapper that holds the product.
What is a brand?
A brand is a unique design, sign, symbol, words or a combination of these employed in creating an image that identifies a product and differentiates it from its competitors
A customer picks a drink because it comes with a free snack. What strategy is used?
Sales promotion bonus
Name one internal factor that affects what consumers choose.
Likes/preferences OR personal needs
Why would a company choose to use transparent packaging?
To show freshness or build trust
Why do successful brands keep the same colours for years?
To build recognition and customer loyalty
A company uses influencers to promote skincare. What influence does this create?
Social/celebrity influence
A consumer changes their mind after seeing a friend buy a different brand. What influence is this?
Social influence/peer pressure
A bright red package sells more than the plain one. What role did colour play?
Attracted attention or created emotional impact.
A company creates two versions of the same product with two brand names. Why might they do this?
Target different markets or customers.
Example: Wisynco (CranWata vs Boom Energy), Unilever (Dove vs Axe), Volkswagen (Audi, Porsche)
You choose a product because it is cheaper. What factor influenced you?
Price or financial situation
Which factor is stronger in this scenario: A consumer wants a healthy drink but buys a sugary one because it’s cheaper.
Economic/financial influence.
A package shows strong images and large text. What is it trying to do?
Grab attention or communicate quickly
How does a good brand create trust?
Consistent quality, strong reputation, good customer experience
A shopper picks the brand they’ve used for years, even though a new one is cheaper. What behaviour is shown?
Brand loyalty
Explain one reason why two people might choose different brands of the same product.
Differences in taste, price sensitivity, influence from friends, income, etc.
How can packaging influence consumer behaviour?
It can make a product look more appealing, trustworthy, or easier to choose
Explain why a strong brand can charge higher prices than competitors.
Perceived value; reputation; emotional appeal; customer loyalty
A store places snacks at the checkout line. What consumer behavior are they trying to influence?
Impulse buying (last-minute decisions)